adivaha® helps you launch a branded custom travel website on top of a 1.5M+ hotel and 160+ airline supplier pool with sub-agent portals, mobile apps and AI automations.
Custom Travel Website sits at the intersection of supplier connectivity, distribution and the operational tools your team actually uses every day. adivaha® helps you launch a branded custom travel website on top of a 1.5M+ hotel and 160+ airline supplier pool with sub-agent portals, mobile apps and AI automations.
adivaha® powers more than 2,400 travel brands across 120+ countries, with engineering teams in India and Europe and 200+ pre-integrated supplier connections. We are an Amadeus Global CAP Licence holder and ISO 9001:2015 certified. The platform you read about on this page sits inside the same connected core that powers booking engines, agent portals, mobile apps, gift cards, loyalty programs and AI automations across every product line we ship.
This page is part of adivaha®’s broader travel-tech catalogue covering flights, hotels, holiday packages, transfers, activities, gift cards, loyalty, corporate travel, mobile apps and AI automations. Customers typically start with one product and layer on the rest as they grow — everything sits on the same supplier pool, the same payment rails, the same customer wallet and the same audit log so adding a new module never means a re-platform.
The platform is built for the operational reality of travel — cancellations, refunds, credit shells, supplier reconfirmations, multi-currency settlement, GST on commission vs principal sales, ADM/ACM handling — all of it modelled as first-class concepts. Generic accounting tools and SaaS platforms weren’t built for these flows. We were. Customers tell us this is the single biggest reason their finance and operations teams stop fighting the platform and start using it.
Most adivaha® customers go from contract to first production booking in 2–3 weeks. The path is short because the hard parts are already done: supplier credentials are pre-provisioned, the booking flow is tested end-to-end, payment gateways are integrated, and the white-label theming sits behind a config flag. Your team focuses on the parts that are actually unique to your business — brand, audience, market positioning, supplier contracts — instead of rebuilding a booking engine from scratch.
Beyond the speed-to-launch advantage, customers stay on adivaha® because the platform compounds. Every supplier we add, every payment rail we wire in, every AI capability we ship lands automatically for everyone on the platform — not as a paid upgrade, not behind an enterprise tier. The roadmap moves the entire customer base forward together. That’s how a small agency in 2023 ends up with the same supplier coverage as a multi-country OTA in 2026 without ever touching the integration code themselves.
The architecture, the integration approach and the operational model behind every production deployment.
A 200+ supplier pool sits behind a single, normalised contract. Search results stream back from parallel calls so users see partial results immediately rather than waiting for the slowest provider. When a supplier ships a breaking change — an NDC update, a rate-plan reorganisation, a deprecated endpoint — we absorb it in our adapter layer so your code never has to.
Your domain, logo, colours and store-listing copy are wired in by our delivery team. The white-label storefront ships in 2–3 weeks for most customers. Custom UI work or unusual payment requirements may extend the timeline, but we’ll be upfront about exactly what changes the schedule.
Run a customer-facing site and a B2B agent portal from one platform with role-based access, separate fare displays for retail and trade, KYC for sub-agents, commission tiers and credit-shell management. Markups apply per supplier, per product, per agent, per market — with stacking rules and override priority.
Cards, UPI, wallets, BNPL and FX flow through the same checkout. adivaha Pay reconciles transactions automatically against bookings; one escrow covers every supplier so the customer payment, your markup and the supplier cost are tracked in a single ledger. UPI integration ships out of the box for Indian markets.
Conversational booking assistants, support auto-resolution, invoice generation and anomaly alerts run on top of adivaha AI. Every AI action that touches money, contracts or customers waits for human sign-off, and every action is logged with full audit trail. PII is redacted at the edge before reaching any LLM.
Native mobile apps on iOS and Android share the same backend. Public REST APIs expose everything the storefront uses, with OpenAPI 3.1 specs, Postman collections, SDKs in five languages and HMAC-signed webhooks for booking and refund events.
The features that look small on a demo but compound into real margin advantage when you’re running production traffic month after month.
API contracts stay supported for at least 12 months after the next major version ships. Suppliers churn, regulations change, but your code keeps working.
Why it matters: Without this you’d be paying engineering or operations cost every month to do the same work manually — a hidden tax that grows with your booking volume. The platform absorbs that cost so your team doesn’t have to.
Logs, traces, latency, error rates and rate-limit usage available per API key, per environment. No more guessing why a request failed yesterday.
Why it matters: This is the kind of feature most platforms charge as an enterprise add-on. It ships standard with adivaha® because it’s how a real travel business actually operates.
Sandbox keys issued within 24 hours with realistic test data. Same code as production so what you build there works in production unchanged.
Why it matters: Customers who lean on this consistently outperform peers on conversion, supplier mix and reconciliation accuracy. The compounding shows up in margin within a quarter or two.
When one supplier goes down, results from the rest still show. No blank pages for your sellers, no lost conversions during a Sabre outage.
Why it matters: It’s built around an open contract, so you can extend it without waiting for a vendor release cycle. When your business shifts, the platform shifts with you.
No hidden fees, no surprise overage charges, no per-API-call billing that turns a quiet month into a budget conversation. Pricing is published.
Why it matters: The audit trail and rollback story make it safe to use even on money-affecting flows. Compliance teams love it; finance teams stop double-checking exports.
Every AI action that touches money, contracts or customers waits for human sign-off. Full audit trail of who approved what, when and why.
Why it matters: It scales linearly with traffic — no surprise re-architecture when you 10x volume. The same API call that works at 100 RPS works at 1000 RPS.
The same platform powers solo agencies running their first online booking flow and multi-country OTAs processing thousands of transactions per day.
Launch a fully-branded portal without a tech team. Pre-integrated suppliers, white-label storefront, simple admin and payment gateway included. Most solo agencies go live in under three weeks and start booking the same day.
Run a B2C site and a B2B sub-agent portal from one platform. Onboard sub-agents with KYC, set commission tiers per agent, manage credit limits and view per-agent sales from a clean host-agency dashboard.
Multi-currency, multi-language, multi-tenant by design. Localised fares, taxes and payment methods per market with consolidated reporting at HQ. Same engine across web, mobile, agent portal and partner APIs.
Hotel contracting, allotments, transfer management, supplier extranet and ground operations from one suite. Distribute your DMC inventory to OTA partners through a unified XML/JSON API.
Approval workflows, travel policy enforcement, expense and invoice management, cost-centre tagging and real-time spend reporting. Built for finance, HR and operations leaders.
Branded gift store, B2B corporate gifting portal and earn-and-burn loyalty program on a single connected backbone. Plug into the same wallet your travel customers already use.
A clear hand-off model so your team knows exactly what happens at every phase — no surprise dependencies, no vendor-side mystery work.
We map your existing flows, supplier preferences, payment requirements and target markets. The output is a scoped delivery plan with explicit timelines, deliverables and ownership boundaries between your team and ours.
Sandbox keys, API documentation access, supplier credential requests and payment gateway onboarding all kick off in parallel. Your engineering team can start building integrations immediately.
Branding, UI customisation, currency setup, tax rules, markup rules, agent tiers and policy enforcement get wired in. Most of the customer-visible work lands here.
End-to-end testing on real supplier sandboxes, payment flow validation, edge-case handling and a controlled soft launch. We catch the issues that only show up under real traffic.
Full launch, dedicated success-manager access for 30 days, then standard support. New APIs, AI capabilities and supplier integrations land automatically as we ship them — no migration projects.
Building it yourself looks cheaper on Day 1 and starts looking expensive by Quarter 3. Here’s why almost every team eventually moves to a platform.
The seductive part of building your own travel platform is that the initial scope feels containable. You need flight search, hotel search, a checkout flow and a booking confirmation page. Estimate three engineers for six months and you have an MVP. The trap is that the MVP isn’t the expensive part. The expensive part is the next eighteen months of maintaining supplier connections, handling regulatory changes, supporting refunds and cancellations across edge cases, and answering customer questions about why their voucher hasn’t arrived.
Travel-tech operations cost scales linearly with booking volume on a homegrown stack. Every new supplier is an integration project. Every regulatory change in a new market is a code release. Every booking edge case eventually becomes a finance reconciliation ticket. Your engineering team becomes a maintenance team. Your roadmap stops being about competitive features and starts being about keeping the lights on. Six quarters in, the calculation that made build-it-yourself look attractive has completely flipped.
A purpose-built platform changes the calculation by socialising those operational costs across hundreds of customers. The supplier integration we did last year benefits every customer who needs that supplier this year. The regulatory patch we shipped to handle a new tax regime applies to every customer in that market. The fraud rule we tuned based on patterns across 50 million API calls is available to every customer the day we ship it. None of that is true on a homegrown stack.
adivaha® runs the platform as a continuously improving asset on behalf of our customers. Releases land monthly. Supplier coverage grows quarterly. Compliance updates ship as soon as the regulator publishes them. Your team focuses on the parts of your business that are actually unique to your customers — brand, audience, market positioning, supplier negotiations — rather than the parts that look the same as every other travel business’s plumbing.
Three deployment patterns we see most often — pick the one that fits your business and adapt as you scale.
One product, one currency, one supplier mix per category. Branded portal on your own domain. Sandbox for testing, production for live. Most solo agencies start here, ship in 2–3 weeks and process their first few hundred bookings within the first month.
B2C site plus B2B sub-agent portal sharing one supplier pool. Dynamic markups per agent group, credit limits, KYC, agent reports and per-agent statements. Multi-currency for cross-border markets.
Multi-tenant deployment with regional branches, local payment rails, language packs and per-market fare displays. Consolidated reporting at HQ rolls up everything automatically.
The point of these patterns isn’t to box you in — it’s the opposite. Customers move between them as their business shifts. We’ve had a Starter customer become an Enterprise customer in 18 months without ever changing platforms. The deployment model is fluid because the underlying platform is the same; you’re only ever toggling configuration, never re-platforming.
The platform sits on a foundation of independent certifications and partnership credentials — the kind that show up on procurement checklists at mid-cap and enterprise customers.
adivaha® is an Amadeus Global CAP Licence holder, the highest tier of integration partnership Amadeus offers. That gives us direct PCC provisioning rights, full API coverage including NDC, and the ability to onboard your IATA agency to fresh Amadeus content rather than waiting through a consolidator. We’re recognised as an integration partner across all the major distribution stacks — Amadeus, Sabre, Travelport, Hotelbeds, Expedia and many more.
On the quality and security side, the platform is ISO 9001:2015 certified for quality management of platform development and customer delivery, follows OWASP guidelines for application-level security, and runs third-party penetration tests annually. Customer data is isolated per tenant with strong row-level security at the database. Payment data flows through PCI-compliant tokenization layers, never touching our infrastructure in raw form. Webhook payloads are HMAC-signed so receivers can verify authenticity.
On the operational side, we commit to a 99.9% monthly uptime SLA for paid plans, with credit-back guarantees on enterprise contracts. Our support response times are SLA-backed for paid plans and Slack-channel access is included for enterprise customers. The platform processes over 50 million API calls per month at sub-second median latency, with the metrics observable per API key in your dashboard.
The cumulative result of how we run the company — not any single feature, but the working principles that compound across every customer interaction.
1. Direct access to engineering, not a wall of tier-1 support. For paid plans, when something breaks the message reaches the engineer who can actually fix it — not a script-reading triage layer. Our engineers rotate through customer-facing tickets so they see the consequences of their design choices.
2. No surprise pricing, ever. Plans and prices are published on the website. Sandbox is free. There are no per-API-call charges, no overage fees that arrive after a quiet month, no enterprise-tier-only features. What you see at evaluation is what you pay at scale.
3. Released features ship to everyone, not just enterprise. New supplier integrations, new payment rails, new AI capabilities — everything we ship lands automatically for every customer on the platform. The Starter customer in 2023 ends up with the same supplier coverage as the multi-country OTA in 2026.
4. Roadmap shaped by customers, not by sales pressure. We publish detailed release notes for every platform update. We host quarterly product webinars open to all customers. We run a private partner forum where customers share configurations. Customer requests demonstrably shape what gets built next.
5. Clear when something breaks, fast when something needs fixing. Status pages, post-mortem reports for any incident affecting paid plans, and a credit-back uptime SLA. When something breaks — and at the scale we operate, things occasionally do — the customer doesn’t need a defensive response. They need a fast fix and a clear explanation.
Everything you need to ship faster, sell smarter and scale with confidence.
Brand the storefront end-to-end - logo, colours, domain and policies are yours, on top of one supplier escrow.
One stable interface for flights, hotels, transfers, activities, insurance and payments.
Sub-agent network with per-agent credit, mark-ups, statements and reporting.
Native iOS and Android apps generated from the same config as your web storefront.
Sales, support, itinerary and SEO-content agents that work 24x7 and hand off cleanly to humans.
Cards, UPI, wallets, BNPL, FX and refunds reconciled per booking and per supplier.
Create an account and complete quick KYC.
Pick modules, suppliers and brand the storefront.
Plug in payments and any custom contracts.
Launch on web, mobile and B2B sub-agents.
Yes - adivaha® runs 50M+ API calls per month with a 99.9% uptime SLA. Capacity scales with your traffic and transaction volume.
All plans include standard support; enterprise plans add SLAs, a named account manager and 24x7 emergency response.
Yes - the same supplier pool, content and admin powers both your consumer storefront and your sub-agent portal.
No - Custom Travel Website ships with a full admin and templates. Engineering is only needed for deep customisation or custom supplier integrations.
