Travel Tech

How adivaha® Travel Platform works

adivaha® is a Travel Technology Company that offers access to the inventories offered by Big suppliers with whom we are partnered with (complete list here) - keeping you away from all the hassle of paperwork, and maintaining huge deposits with different suppliers.

Overview

What How adivaha® Travel Platform works means for your business

How adivaha® Travel Platform works sits at the intersection of supplier connectivity, distribution and the operational tools your team actually uses every day. adivaha® is a Travel Technology Company that offers access to the inventories offered by Big suppliers with whom we are partnered with (complete list here) - keeping you away from all the hassle of paperwork, and maintaining huge deposits with different suppliers.

adivaha® powers more than 2,400 travel brands across 120+ countries, with engineering teams in India and Europe and 200+ pre-integrated supplier connections. We are an Amadeus Global CAP Licence holder and ISO 9001:2015 certified. The platform you read about on this page sits inside the same connected core that powers booking engines, agent portals, mobile apps, gift cards, loyalty programs and AI automations across every product line we ship.

This page is part of adivaha®’s broader travel-tech catalogue covering flights, hotels, holiday packages, transfers, activities, gift cards, loyalty, corporate travel, mobile apps and AI automations. Customers typically start with one product and layer on the rest as they grow - everything sits on the same supplier pool, the same payment rails, the same customer wallet and the same audit log so adding a new module never means a re-platform.

The platform is built for the operational reality of travel - cancellations, refunds, credit shells, supplier reconfirmations, multi-currency settlement, GST on commission vs principal sales, ADM/ACM handling - all of it modelled as first-class concepts. Generic accounting tools and SaaS platforms weren’t built for these flows. We were. Customers tell us this is the single biggest reason their finance and operations teams stop fighting the platform and start using it.

Most adivaha® customers go from contract to first production booking in 2-3 weeks. The path is short because the hard parts are already done: supplier credentials are pre-provisioned, the booking flow is tested end-to-end, payment gateways are integrated, and the white-label theming sits behind a config flag. Your team focuses on the parts that are actually unique to your business - brand, audience, market positioning, supplier contracts - instead of rebuilding a booking engine from scratch.

Beyond the speed-to-launch advantage, customers stay on adivaha® because the platform compounds. Every supplier we add, every payment rail we wire in, every AI capability we ship lands automatically for everyone on the platform - not as a paid upgrade, not behind an enterprise tier. The roadmap moves the entire customer base forward together. That’s how a small agency in 2023 ends up with the same supplier coverage as a multi-country OTA in 2026 without ever touching the integration code themselves.

How we deliver it

How adivaha implements How adivaha® Travel Platform works

The architecture, the integration approach and the operational model behind every production deployment.

1. Pre-integrated supplier layer

A 200+ supplier pool sits behind a single, normalised contract. Search results stream back from parallel calls so users see partial results immediately rather than waiting for the slowest provider. When a supplier ships a breaking change - an NDC update, a rate-plan reorganisation, a deprecated endpoint - we absorb it in our adapter layer so your code never has to.

2. White-label storefront & admin

Your domain, logo, colours and store-listing copy are wired in by our delivery team. The white-label storefront ships in 2-3 weeks for most customers. Custom UI work or unusual payment requirements may extend the timeline, but we’ll be upfront about exactly what changes the schedule.

3. Sub-agent & markup engine

Run a customer-facing site and a B2B agent portal from one platform with role-based access, separate fare displays for retail and trade, KYC for sub-agents, commission tiers and credit-shell management. Markups apply per supplier, per product, per agent, per market - with stacking rules and override priority.

4. Payments & settlement

Cards, UPI, wallets, BNPL and FX flow through the same checkout. adivaha Pay reconciles transactions automatically against bookings; one escrow covers every supplier so the customer payment, your markup and the supplier cost are tracked in a single ledger. UPI integration ships out of the box for Indian markets.

5. AI & automation

Conversational booking assistants, support auto-resolution, invoice generation and anomaly alerts run on top of adivaha AI. Every AI action that touches money, contracts or customers waits for human sign-off, and every action is logged with full audit trail. PII is redacted at the edge before reaching any LLM.

6. Mobile & APIs

Native mobile apps on iOS and Android share the same backend. Public REST APIs expose everything the storefront uses, with OpenAPI 3.1 specs, Postman collections, SDKs in five languages and HMAC-signed webhooks for booking and refund events.

In depth

Capabilities that compound over time

The features that look small on a demo but compound into real margin advantage when you’re running production traffic month after month.

01

Stable v1 contract

API contracts stay supported for at least 12 months after the next major version ships. Suppliers churn, regulations change, but your code keeps working.

Why it matters: Without this you’d be paying engineering or operations cost every month to do the same work manually - a hidden tax that grows with your booking volume. The platform absorbs that cost so your team doesn’t have to.

02

Per-key observability

Logs, traces, latency, error rates and rate-limit usage available per API key, per environment. No more guessing why a request failed yesterday.

Why it matters: This is the kind of feature most platforms charge as an enterprise add-on. It ships standard with adivaha® because it’s how a real travel business actually operates.

03

Sandbox first

Sandbox keys issued within 24 hours with realistic test data. Same code as production so what you build there works in production unchanged.

Why it matters: Customers who lean on this consistently outperform peers on conversion, supplier mix and reconciliation accuracy. The compounding shows up in margin within a quarter or two.

04

Multi-supplier failover

When one supplier goes down, results from the rest still show. No blank pages for your sellers, no lost conversions during a Sabre outage.

Why it matters: It’s built around an open contract, so you can extend it without waiting for a vendor release cycle. When your business shifts, the platform shifts with you.

05

Transparent pricing

No hidden fees, no surprise overage charges, no per-API-call billing that turns a quiet month into a budget conversation. Pricing is published.

Why it matters: The audit trail and rollback story make it safe to use even on money-affecting flows. Compliance teams love it; finance teams stop double-checking exports.

06

Human approval on AI

Every AI action that touches money, contracts or customers waits for human sign-off. Full audit trail of who approved what, when and why.

Why it matters: It scales linearly with traffic - no surprise re-architecture when you 10x volume. The same API call that works at 100 RPS works at 1000 RPS.

Who benefits

Built for travel teams of every size

The same platform powers solo agencies running their first online booking flow and multi-country OTAs processing thousands of transactions per day.

🏢

Solo agencies & OTAs

Launch a fully-branded portal without a tech team. Pre-integrated suppliers, white-label storefront, simple admin and payment gateway included. Most solo agencies go live in under three weeks and start booking the same day.

🏪

Mid-market host agencies

Run a B2C site and a B2B sub-agent portal from one platform. Onboard sub-agents with KYC, set commission tiers per agent, manage credit limits and view per-agent sales from a clean host-agency dashboard.

🌍

Multi-country OTAs

Multi-currency, multi-language, multi-tenant by design. Localised fares, taxes and payment methods per market with consolidated reporting at HQ. Same engine across web, mobile, agent portal and partner APIs.

🏠

DMCs & tour operators

Hotel contracting, allotments, transfer management, supplier extranet and ground operations from one suite. Distribute your DMC inventory to OTA partners through a unified XML/JSON API.

💼

Corporate travel programs

Approval workflows, travel policy enforcement, expense and invoice management, cost-centre tagging and real-time spend reporting. Built for finance, HR and operations leaders.

🎁

Gift card & loyalty brands

Branded gift store, B2B corporate gifting portal and earn-and-burn loyalty program on a single connected backbone. Plug into the same wallet your travel customers already use.

Implementation

Your roadmap from kickoff to live

The same proven path we’ve walked with thousands of customers. Most go from signed contract to first revenue in 14-21 days.

  1. 01
    Discovery & scoping (Day 1-3)

    A 30-60 minute call to understand your travel business, target markets and supplier preferences. We map your roadmap to our modules and produce a clean scope document - including any custom work and where it’ll add weeks to the timeline.

  2. 02
    Sandbox keys (within 24 hours)

    You receive sandbox API keys within one business day. The sandbox runs on the same code as production with realistic test data, so what your team builds and tests there will work the same way in production.

  3. 03
    Branding & supplier wiring (Week 1-2)

    Domain, logo, colours, store-listing copy, payment gateway, currencies and supplier credentials all get wired in by our delivery team. Customers can have engineers integrating in parallel while branding work continues.

  4. 04
    UAT & soft launch (Week 2-3)

    UAT sign-off, soft launch with a few sub-agents or a limited audience, then full release. Your dedicated success manager stays with you for 30 days post-launch to handle the edge cases that only appear under real traffic.

  5. 05
    Scale & iterate (Month 2 onward)

    Standard support takes over with success-manager access on demand. Monthly platform releases land automatically. As your traffic grows you layer in additional modules - AI agents, mobile apps, payments - on the same connected core.

Why it’s hard

Travel technology is harder than most categories realise

And that’s exactly why a purpose-built platform pays back quickly compared to building or assembling it yourself.

If you’ve been around travel-tech for any amount of time, you already know this part. Inventory is real-time and supplier-defined. Pricing depends on dozens of variables - cabin class, fare basis, season, blackout dates, contracted rates, agent commissions, country-specific taxes, GST on commission vs principal sales, FX conversions, holiday surcharges, advance-purchase discounts, group rules - and any combination of those can change between the moment a customer searches and the moment they pay.

A booking can fail at twenty different points: search timeout, fare quote mismatch, hold expiry, payment authorization, ticket issuance, voucher generation, supplier confirmation, document fulfilment. Each failure mode has its own retry semantics, its own customer-facing message, its own back-office reconciliation requirement. Get any one of those wrong at scale and you have angry customers, finance disputes and lost margin.

Refunds and cancellations follow rules that vary per supplier, per product, per market, per fare class - and they often interact with credit-shell credits, ADM/ACM debit memos, BSP settlement timelines and your own loyalty program rules. The combinatorial complexity is the reason most travel companies eventually concede that this isn’t something you build once and walk away from. It needs continuous investment by people who understand the domain.

adivaha® has spent fifteen years modelling all of that into a platform that handles the complexity behind the scenes so your team can focus on customers, not on plumbing. Every supplier integration sits behind a unified contract. When a partner ships a breaking change, we absorb it in our adapter layer so your code never breaks. When a regulation shifts, we patch the platform and ship to all customers in the same release.

GTM motions

Three go-to-market motions How adivaha® Travel Platform works supports

Which motion fits your business depends less on company size and more on how you reach travelers.

🏠

Direct-to-consumer

Branded storefront on your own domain selling direct to travelers. Marketing-driven traffic, paid acquisition funnels, loyalty programs to drive repeat. Most B2C OTAs run this motion.

🧑‍💼

Through agent network

You hold the supplier relationships and inventory; sub-agents resell under your brand or theirs. KYC onboarding, credit limits, commission tiers, per-agent reporting all built in.

🔗

API to partners

You aggregate supplier content and re-distribute via API to OTA partners and travel apps. Webhooks, OpenAPI spec, SDKs in five languages. Same backend powers your direct site and partner connections.

Most established travel businesses end up running two or three of these motions in parallel. The platform supports that out of the box - same supplier pool, same admin, same reconciliation, but with separate fare displays, separate branding and separate access control per motion. You don’t have to pick one path on Day 1.

Trust & credentials

Backed by the certifications enterprises require

The platform sits on a foundation of independent certifications and partnership credentials - the kind that show up on procurement checklists at mid-cap and enterprise customers.

adivaha® is an Amadeus Global CAP Licence holder, the highest tier of integration partnership Amadeus offers. That gives us direct PCC provisioning rights, full API coverage including NDC, and the ability to onboard your IATA agency to fresh Amadeus content rather than waiting through a consolidator. We’re recognised as an integration partner across all the major distribution stacks - Amadeus, Sabre, Travelport, Hotelbeds, Expedia and many more.

On the quality and security side, the platform is ISO 9001:2015 certified for quality management of platform development and customer delivery, follows OWASP guidelines for application-level security, and runs third-party penetration tests annually. Customer data is isolated per tenant with strong row-level security at the database. Payment data flows through PCI-compliant tokenization layers, never touching our infrastructure in raw form. Webhook payloads are HMAC-signed so receivers can verify authenticity.

On the operational side, we commit to a 99.9% monthly uptime SLA for paid plans, with credit-back guarantees on enterprise contracts. Our support response times are SLA-backed for paid plans and Slack-channel access is included for enterprise customers. The platform processes over 50 million API calls per month at sub-second median latency, with the metrics observable per API key in your dashboard.

Why pick adivaha

What makes adivaha® different

The reasons customers consistently cite when we ask why they picked us over the alternatives.

1. Travel-specific by design, not retrofitted. Generic SaaS doesn’t know what an ADM is or how a credit shell works. We’ve been building exclusively for travel for fifteen years, and the platform reflects that - ticketing, refunds, reconfirmations, supplier statements, multi-currency settlements, GST handling are all first-class concepts, not afterthoughts patched on top of an e-commerce engine.

2. Stable contracts, evolving features. Our API versions stay supported for at least 12 months after the next major version ships. Suppliers churn, regulations change, but your code keeps working. Non-breaking improvements land in your current version with release notes - no surprise upgrades, no “you must migrate by next quarter” emails.

3. One backend, every surface. The same engine across web, mobile app, agent portal and partner APIs. Same login, same wallet, same loyalty balance, same support thread. Customers move freely across surfaces and your team works in one place - no parallel inventory to maintain, no silos to bridge.

4. Live in days, not months. Most launches ship in 2-3 weeks. We’ve made the slow parts fast through repeatable templates, pre-integrated suppliers and a 24-hour sandbox provisioning policy. Speed-to-launch isn’t marketing - it’s a competitive advantage that lets you test markets, validate ideas and capture seasonal demand windows that slower competitors miss.

5. Transparent pricing, no surprises. Pricing is published on the site. Sandboxes are free. The move from sandbox to production is a permission flip rather than a contract negotiation. We don’t play games with hidden fees, surprise overage charges or per-API-call billing.

See it in action

Settlement Process

1. Configure your own markup or commissions on fares received through the adivaha travel technology platform and sell directly to your customers. Payments, including your markup, will be received in your bank account via your local payment gateway.

2. Your Escrow balance with us is charged for every booking, and you can easily top it up once exhausted. This eliminates the need for separate deposits with each supplier, using one deposit for all subscribed services like Hotels, Flights, Transfers, Excursions etc.

adivaha Platform: Revolutionizing Travel Tech Integration - How it works
How does it work?

Setup your Online Travel Agencies Business in Just a few Easy Steps

It’s easier than you think. Follow 3 simple easy steps.

  1. 1

    Sign Up & Install IBE

    Create your account and install the Internet Booking Engine on your domain - web, mobile or both.

  2. 2

    Top-up account with suppliers

    Add credit to your single adivaha® escrow balance - one deposit covers Hotels, Flights, Transfers, Excursions and more.

  3. 3

    Start Selling

    Configure your mark-ups, brand the storefront and start taking real bookings under your name.

Why this works

One escrow, every supplier

Traditional travel-platform setups require you to maintain separate financial relationships with every supplier - a flight consolidator here, a hotel bedbank there, a transfers aggregator somewhere else. Each one wants its own deposit, its own contract and its own monthly reporting. The paperwork crushes small agencies.

adivaha® flips that. We hold the partnerships, you hold one escrow with us, and our platform allocates funds to the right supplier on every booking. You configure mark-ups once and they apply across every product. Result: less ops overhead, faster launch, more time selling.

What you get

Six pillars of the adivaha platform

Each pillar is independently usable; together they form a complete travel business.

Universal Travel APIs

Flights, hotels, transfers, activities, insurance, forex and IP-to-location - through one consistent interface.

🏘

White-Label Portals

Brand the storefront end-to-end - logo, colors, domain, content and policies are yours.

🤖

AI Automations

AI agents for sales, support, itinerary building and SEO content - 24x7.

📱

Mobile App Builder

Native iOS & Android apps generated from your config - no code required.

💵

adivaha Pay

Cards, UPI, wallets, BNPL, FX and refunds - reconciled to bookings.

Why adivaha

Trusted by 1000+ travel brands worldwide

adivaha® has been delivering travel platforms since 2010. We hold the Amadeus Global CAP Licence, are ISO 9001:2015 Certified and provide IATA Certificate Assistance to clients.

Our customers span 40+ countries - from boutique agencies and tour operators to mid-sized OTAs and corporate travel desks. Every plan includes 24x7 support; enterprise plans add SLAs and a named account manager.

15+years travel-tech experience
1000+brands launched
50M+API calls / month
99.9%uptime SLA
Integrations

Pre-built supplier connectivity

Plug into the partners that power most of the travel industry - no separate deposits required.

In their words

“adivaha cut our time-to-launch from 6 months to 6 weeks. The supplier coverage and the white-label storefront were the unlock.”

- CEO, mid-size OTA

“The single-escrow model meant we didn’t have to chase 12 different supplier deposits. We were live in three weeks.”

- Founder, B2B Travel Network
How adivaha actually works

The complete adivaha customer journey from first call to running travel business

When a travel agency or entrepreneur first reaches out to adivaha, the journey begins with discovery. Our team has a 30-minute call to understand your business stage (new entrant or existing agency digitising), target markets (geographic focus, customer demographics), product mix (flight-only or multi-product), business model (pure B2C, pure B2B, or hybrid), supplier needs (specific GDS / OTA / regional aggregators), payment requirements (specific gateways, multi-currency needs) and budget constraints. Based on this, we recommend the right plan tier and customisation depth. Most discovery calls translate into a clear proposal within 5 working days.

Onboarding takes 1-3 weeks for standard implementations. Week 1: account setup, supplier API configuration, payment-gateway integration, brand assets uploaded (logo, colours, fonts, content), domain configuration. Week 2: testing in sandbox environment - test bookings across all configured suppliers, payment-flow validation, voucher generation testing, mobile responsiveness checks. Week 3: production cutover with live traffic, monitoring dashboard handover, training session for your operations team, go-live announcement support. For complex deployments (custom workflows, multi-region operations), the timeline extends to 4-8 weeks.

Once live, the operating model is straightforward. Customers visit your portal, search for travel options, select inventory, pay through your branded checkout. The platform routes the booking to the appropriate supplier (GDS for flights, bedbank for hotels, local operator for transfers), handles payment processing through your gateway, generates branded vouchers, dispatches confirmations via email / WhatsApp / SMS, and posts the transaction to your reporting dashboard. Your team handles customer queries through the integrated CRM; the platform handles supplier coordination, settlement reconciliation and ongoing operations.

The single-escrow model is one of adivaha's key innovations. Traditional travel platforms require you to maintain separate cash deposits with each supplier (Hotelbeds escrow, Amadeus deposit, individual hotel chain pre-pays) - tying up working capital and creating reconciliation complexity. adivaha consolidates this into a single escrow balance with us. You top up the escrow as needed; every booking deducts from this single balance regardless of supplier. We handle supplier-side settlements behind the scenes. Result: 70-80% lower working-capital requirement compared to multi-supplier-deposit models.

Customer payments flow directly to your bank account via your local payment gateway. The customer pays $115 (your retail price including mark-up); your bank receives $115; adivaha's escrow is debited $100 (supplier net cost) and $15 stays with you. Settlement is daily / real-time depending on your gateway. Your accounting team sees clean transaction records: customer payment in, supplier cost out, net margin retained.

Ongoing platform maintenance happens transparently. Supplier-API updates (when GDS or OTAs change their integrations) are handled by our engineering team without disruption. New features ship monthly via auto-deployment. Security patches roll out continuously. Your operations team focuses on customer service and growth; we focus on keeping the platform robust and current.

Multi-product packaging

How multi-product packaging multiplies revenue per booking

Single-product travel agencies (flight-only or hotel-only) leave significant revenue on the table. A customer booking a flight to Bali also needs a hotel ($400-$800 with 10-15% commission), an airport transfer ($30-$50 with 20% commission), 2-3 day tours ($150-$300 with 25-35% commission) and travel insurance ($50-$80 with 60-70% commission). The "complete trip" cross-sell adds $80-$150 per customer in commission revenue - often more than the original flight commission.

adivaha's multi-product platform unlocks this cross-sell systematically. The customer booking a flight sees relevant hotel suggestions on the booking confirmation page, transfer add-on at checkout, day-tour suggestions in the post-booking email, insurance offer 30 days before travel. Each touchpoint converts at meaningful rates - typical attach rates are 25-40% for transfers, 15-25% for tours, 30-50% for insurance.

For agencies running B2B sub-agent networks, multi-product packaging amplifies further. Master agency contracts hotels, transfers, tours at wholesale; sub-agents bundle into customer-facing packages with their visible mark-up; end customer pays one all-in price. Every product layer earns commission for both master agency and sub-agent. A multi-product B2B network typically delivers 40-60% higher per-booking revenue than a flight-only B2B network.

The technology to enable this is non-trivial. Multi-product checkout requires: cross-supplier inventory coordination (booking flight + hotel + transfer simultaneously without race conditions), unified payment processing (single payment for multi-supplier booking), atomic transaction guarantees (if any component fails, rollback all), unified vouchering (one customer-facing booking confirmation covering all components), unified post-booking flows (single change-request workflow that affects all components correctly). adivaha handles all of this complexity behind a clean API - your team and customers see a simple "book everything" flow.

Multi-product revenue impact

Average revenue uplift when single-product agencies expand to full multi-product offering.

+75%Revenue per customer with cross-sell
25-40%Transfer attach rate at checkout
15-25%Tour attach rate post-booking
30-50%Insurance attach rate pre-travel
FAQs

Frequently asked questions

More questions? See the full FAQ or contact us.

How does the single-escrow model work?

You top up one escrow balance with adivaha. Every booking deducts from that balance regardless of supplier - flight, hotel, transfer or activity. No need to maintain separate deposits with each supplier. Reduces working-capital requirement by 70-80%.

Do I configure my own markup?

Yes. Configure markups or commissions on fares received through the platform. Markups are applied automatically on every search and booking, and you receive customer payments (including your markup) in your bank account.

How are payments received?

Customer payments come into your bank account via your local payment gateway. Your markup is included; the supplier portion is allocated automatically from your adivaha escrow.

How long does it take to launch?

Most customers go live in 1-3 weeks. Bronze plan customers can be selling in test mode within days. Silver/Gold production rollouts include brand customisation and supplier configuration.

Can I plug in my own supplier contracts?

Yes. You can connect your own GDS PCC, hotelbed-style aggregator API or direct hotel deals alongside our supplier pool, with mark-ups and rules per supplier.

Is the platform white-labeled?

Completely. Logo, colors, domain, content and policies are all yours. Customers never know which platform powers your brand.

What about IATA accreditation?

We provide <a href="IATA-certificate-assistance.html">IATA Certificate Assistance</a> and the platform supports your IATA / non-IATA workflows including ticketing and BSP reporting.