A complete branded booking storefront - your logo, colours, domain and content - on top of adivaha's aggregated supplier pool.
White Label Travel Website sits at the intersection of supplier connectivity, distribution and the operational tools your team actually uses every day. A complete branded booking storefront - your logo, colours, domain and content - on top of adivaha's aggregated supplier pool.
adivaha® powers more than 2,400 travel brands across 120+ countries, with engineering teams in India and Europe and 200+ pre-integrated supplier connections. We are an Amadeus Global CAP Licence holder and ISO 9001:2015 certified. The platform you read about on this page sits inside the same connected core that powers booking engines, agent portals, mobile apps, gift cards, loyalty programs and AI automations across every product line we ship.
This page is part of adivaha®’s broader travel-tech catalogue covering flights, hotels, holiday packages, transfers, activities, gift cards, loyalty, corporate travel, mobile apps and AI automations. Customers typically start with one product and layer on the rest as they grow - everything sits on the same supplier pool, the same payment rails, the same customer wallet and the same audit log so adding a new module never means a re-platform.
A complete branded booking storefront - your logo, colours, domain and content - on top of adivaha's aggregated supplier pool. The platform is built for the operational reality of travel - cancellations, refunds, credit shells, supplier reconfirmations, multi-currency settlement, GST on commission vs principal sales, ADM/ACM handling - all of it modelled as first-class concepts rather than afterthoughts. That’s the difference between travel-tech that scales and a generic SaaS product retrofitted for travel.
Most adivaha® customers go from contract to first production booking in 2-3 weeks. The path is short because the hard parts are already done: supplier credentials are pre-provisioned, the booking flow is tested end-to-end, payment gateways are integrated, and the white-label theming sits behind a config flag. Your team focuses on the parts that are actually unique to your business - brand, audience, market positioning, supplier contracts - instead of rebuilding a booking engine from scratch.
Beyond the speed-to-launch advantage, customers stay on adivaha® because the platform compounds. Every supplier we add, every payment rail we wire in, every AI capability we ship lands automatically for everyone on the platform - not as a paid upgrade, not behind an enterprise tier. The roadmap moves the entire customer base forward together. That’s how a small agency in 2023 ends up with the same supplier coverage as a multi-country OTA in 2026 without ever touching the integration code themselves.
The architecture, the integration approach and the operational model behind every production deployment.
A 200+ supplier pool sits behind a single, normalised contract. Search results stream back from parallel calls so users see partial results immediately rather than waiting for the slowest provider. When a supplier ships a breaking change - an NDC update, a rate-plan reorganisation, a deprecated endpoint - we absorb it in our adapter layer so your code never has to.
Your domain, logo, colours and store-listing copy are wired in by our delivery team. The white-label storefront ships in 2-3 weeks for most customers. Custom UI work or unusual payment requirements may extend the timeline, but we’ll be upfront about exactly what changes the schedule.
Run a customer-facing site and a B2B agent portal from one platform with role-based access, separate fare displays for retail and trade, KYC for sub-agents, commission tiers and credit-shell management. Markups apply per supplier, per product, per agent, per market - with stacking rules and override priority.
Cards, UPI, wallets, BNPL and FX flow through the same checkout. adivaha Pay reconciles transactions automatically against bookings; one escrow covers every supplier so the customer payment, your markup and the supplier cost are tracked in a single ledger. UPI integration ships out of the box for Indian markets.
Conversational booking assistants, support auto-resolution, invoice generation and anomaly alerts run on top of adivaha AI. Every AI action that touches money, contracts or customers waits for human sign-off, and every action is logged with full audit trail. PII is redacted at the edge before reaching any LLM.
Native mobile apps on iOS and Android share the same backend. Public REST APIs expose everything the storefront uses, with OpenAPI 3.1 specs, Postman collections, SDKs in five languages and HMAC-signed webhooks for booking and refund events.
The features that look small on a demo but compound into real margin advantage when you’re running production traffic month after month.
Logo, colours, typography, domain, content and policies are yours.
Why it matters: Without this you’d be paying engineering or operations cost every month to do the same work manually - a hidden tax that grows with your booking volume. The platform absorbs that cost so your team doesn’t have to.
One adivaha® escrow covers flights, hotels, transfers and activities.
Why it matters: This is the kind of feature most platforms charge as an enterprise add-on. It ships standard with adivaha® because it’s how a real travel business actually operates.
Per-market currency, language and content overrides.
Why it matters: Customers who lean on this consistently outperform peers on conversion, supplier mix and reconciliation accuracy. The compounding shows up in margin within a quarter or two.
Manage suppliers, mark-ups, content, users and reports from one place.
Why it matters: It’s built around an open contract, so you can extend it without waiting for a vendor release cycle. When your business shifts, the platform shifts with you.
Plug in flights, hotels, transfers, activities, insurance as needed.
Why it matters: The audit trail and rollback story make it safe to use even on money-affecting flows. Compliance teams love it; finance teams stop double-checking exports.
API contracts stay supported for at least 12 months after the next major version ships. Suppliers churn, regulations change, but your code keeps working.
Why it matters: It scales linearly with traffic - no surprise re-architecture when you 10x volume. The same API call that works at 100 RPS works at 1000 RPS.
Specialist coverage for the verticals where adivaha customers operate today, from inbound DMCs to corporate self-booking tools.
GDS, NDC and LCC content unified into one normalised search response. Sub-second median latency, smart caching and parallel calls so the slowest supplier doesn’t bottleneck checkout.
Aggregate API hotel inventory with your contracted properties through the mapping engine. Duplicates collapse, cheapest rate wins, your markups apply automatically.
Airport, intercity and chauffeur transfers with vehicle/driver allocation and a live ops console for day-of dispatch. Bookable inline with hotel or flight reservations.
Curated tours, attractions, day trips and tickets with QR voucher fulfilment. Sell standalone or bundled into dynamic packages.
Earn-and-burn points engine with tiers, expiry rules, multiplier campaigns and a built-in reward catalogue across travel and retail.
Native iOS and Android apps with biometric login, Apple/Google Pay, push notifications and offline itineraries. One backend powers web and mobile.
Most launches follow this exact rhythm. Use it to plan internal communications, marketing campaigns and team capacity around your launch date.
Contract signed, kickoff call scheduled, your dedicated success manager and a delivery engineer are assigned. You’ll have everyone’s direct contact details before the day ends.
Sandbox keys live within 24 hours of kickoff. Branding assets, supplier credentials and payment gateway details collected. Your team begins integration work in parallel with our delivery work.
White-label storefront branded and themed. Suppliers wired in and tested in sandbox. Payment gateway connected. Markup rules and agent tiers configured. The portal looks and behaves like yours.
UAT runs on a near-production environment with real supplier sandboxes. Soft launch to a controlled audience or a small set of sub-agents. Full launch follows once the soft-launch metrics look right.
Production support handover, monitoring dashboards live, success manager checks in weekly for the first month. Layer on AI, mobile apps and additional APIs as your traffic grows.
And that’s exactly why a purpose-built platform pays back quickly compared to building or assembling it yourself.
If you’ve been around travel-tech for any amount of time, you already know this part. Inventory is real-time and supplier-defined. Pricing depends on dozens of variables - cabin class, fare basis, season, blackout dates, contracted rates, agent commissions, country-specific taxes, GST on commission vs principal sales, FX conversions, holiday surcharges, advance-purchase discounts, group rules - and any combination of those can change between the moment a customer searches and the moment they pay.
A booking can fail at twenty different points: search timeout, fare quote mismatch, hold expiry, payment authorization, ticket issuance, voucher generation, supplier confirmation, document fulfilment. Each failure mode has its own retry semantics, its own customer-facing message, its own back-office reconciliation requirement. Get any one of those wrong at scale and you have angry customers, finance disputes and lost margin.
Refunds and cancellations follow rules that vary per supplier, per product, per market, per fare class - and they often interact with credit-shell credits, ADM/ACM debit memos, BSP settlement timelines and your own loyalty program rules. The combinatorial complexity is the reason most travel companies eventually concede that this isn’t something you build once and walk away from. It needs continuous investment by people who understand the domain.
adivaha® has spent fifteen years modelling all of that into a platform that handles the complexity behind the scenes so your team can focus on customers, not on plumbing. Every supplier integration sits behind a unified contract. When a partner ships a breaking change, we absorb it in our adapter layer so your code never breaks. When a regulation shifts, we patch the platform and ship to all customers in the same release.
Where customers focus their first 90 days - the mix that matches your existing audience and supplier relationships usually wins.
Start with flight search and ticketing. GDS, NDC and LCC content unified. Add hotels and packages once flight volume justifies the supplier overhead. Common for OTAs targeting business travelers.
Open with hotel inventory aggregation across API bedbanks plus your own contracted properties. Add transfers and activities to lift average order value. Common for DMCs and inbound tour operators.
Launch a gift card or loyalty program first to build a wallet-attached customer base, then layer travel products as customers come back to redeem. Common for retail brands moving into travel adjacencies.
Your starting mix isn’t a one-way door. Customers commonly start flight-led and add hotels in the second quarter. Hotel-led customers add transfers and activities to lift basket size. Loyalty-led customers eventually become full multi-product OTAs. The platform handles the expansion path without re-platforming.
Direct partnerships with the GDS systems, hotel bedbanks and payment networks that handle the majority of travel transactions globally.
Our partnership network is the foundation of the platform. We hold an Amadeus Global CAP Licence with direct PCC provisioning, are recognised as an integration partner with Sabre and Travelport, and ship pre-integrated connections to Hotelbeds, Expedia, Agoda, RateHawk, GRN, Bridgify and dozens more bedbanks. Customers benefit from these relationships from Day 1 - no separate supplier negotiations, no waiting in line for credentials.
On the quality side, the platform carries an ISO 9001:2015 certification covering both platform development and customer delivery processes. Application security follows OWASP standards with annual third-party penetration testing. Payment processing flows through PCI-compliant tokenisation. Webhook payloads carry HMAC signatures. SSO and granular role-based access control are available on enterprise plans.
Operationally we commit to a 99.9% monthly uptime SLA for paid plans, with credit-back guarantees on enterprise contracts and Slack-channel access for direct support. The platform processes 50 million+ API calls per month at sub-second median latency, with per-key observability surfaced in every customer’s dashboard. None of these credentials are unusual by enterprise SaaS standards - but they’re relatively rare in travel-tech, and that’s exactly the point.
The reasons customers consistently cite when we ask why they picked us over the alternatives.
1. Travel-specific by design, not retrofitted. Generic SaaS doesn’t know what an ADM is or how a credit shell works. We’ve been building exclusively for travel for fifteen years, and the platform reflects that - ticketing, refunds, reconfirmations, supplier statements, multi-currency settlements, GST handling are all first-class concepts, not afterthoughts patched on top of an e-commerce engine.
2. Stable contracts, evolving features. Our API versions stay supported for at least 12 months after the next major version ships. Suppliers churn, regulations change, but your code keeps working. Non-breaking improvements land in your current version with release notes - no surprise upgrades, no “you must migrate by next quarter” emails.
3. One backend, every surface. The same engine across web, mobile app, agent portal and partner APIs. Same login, same wallet, same loyalty balance, same support thread. Customers move freely across surfaces and your team works in one place - no parallel inventory to maintain, no silos to bridge.
4. Live in days, not months. Most launches ship in 2-3 weeks. We’ve made the slow parts fast through repeatable templates, pre-integrated suppliers and a 24-hour sandbox provisioning policy. Speed-to-launch isn’t marketing - it’s a competitive advantage that lets you test markets, validate ideas and capture seasonal demand windows that slower competitors miss.
5. Transparent pricing, no surprises. Pricing is published on the site. Sandboxes are free. The move from sandbox to production is a permission flip rather than a contract negotiation. We don’t play games with hidden fees, surprise overage charges or per-API-call billing.
Logo, colours, typography, domain, content and policies are yours.
One adivaha® escrow covers flights, hotels, transfers and activities.
Per-market currency, language and content overrides.
adivaha® ships everything you need to go from idea to live travel brand - supplier APIs, white-label storefront, B2B portal, mobile apps and AI agents.
Yes - you point a CNAME at adivaha® and the storefront serves on your domain with an auto-issued SSL certificate.
White-label setup pricing depends on modules and customisation. Most launches go live in 1-3 weeks. Contact us for a tailored quote.
Yes - suppliers are pluggable. Add or remove a supplier without rebuilding the storefront.
Yes. You can plug in your own contracts alongside adivaha's supplier pool, with mark-ups and rules per supplier and per market.
Yes - adivaha® runs 50M+ API calls per month with a 99.9% uptime SLA. Capacity scales with your traffic and transaction volume.
Yes - the same supplier pool, content and admin powers both your consumer storefront and your sub-agent portal.
You do. adivaha® is the technology provider; bookings, customers and transactions live under your brand and your contracts.
