Can AI tell me which of my enquiries are most likely to turn into a booking so my staff work on those first?

Yes, within limits. If your enquiries all land in one place instead of sitting in separate inboxes and personal phones, the system can look at each one and put a score or a ranking against it, so your team works down a sorted list instead of taking whatever arrived last. The things it looks at are the ordinary signals your best salesperson already notices, such as how soon the travel date is, how many people are travelling, whether the customer gave a budget or a firm date, how quickly they replied to your first message, and whether they have booked with you before.

The honest limit is that this kind of scoring learns from your own history. In the first weeks it is mostly rough guesswork based on general patterns, and it gets better as your staff record which enquiries turned into bookings and which went quiet. If your team never marks an enquiry as won or lost, or if half your enquiries come in by a channel that is never logged, there is nothing for the system to learn from and the ranking will stay weak. Whether this feature is switched on also depends on your setup and your plan, so it is worth asking before you count on it.

It also helps to treat the score as a suggestion and not a verdict. A quiet enquiry with no budget mentioned can still be a loyal repeat customer, so your staff should be allowed to overrule the order when they know something the system does not.

The useful thing to check first is whether every enquiry you receive, from your website, your inbox and your messaging channels, is being captured in one system, and whether your staff are closing each one off with a reason. Once that is in place, ask us to review what you capture today and what the ranking could realistically be based on.