Can I make a white label travel website look like my own brand instead of a standard booking site?

Yes, a white label travel website can usually be presented with your business name, logo, colours and contact details, so customers feel that they are booking with your agency. You may also be able to use your own website address and add pages that explain your services, destinations and reasons to book with you.

The amount of control you have over the design depends on the website package you choose. Some packages let you change the main colours, banners, menus and page content, while others allow more detailed changes to the layout and booking journey. Certain search results, hotel descriptions, airline information or booking messages may still follow the format supplied by the travel provider.

Your brand can remain visible through most of the customer journey, but some outside services may show their own name or design. This can happen when a customer moves to a payment page, opens a supplier document or uses a service provided by another company. What appears there depends on the supplier, the payment provider and the connections included in your plan.

Before you launch, ask to see the full booking journey on both a computer and a mobile phone. Check the home page, search results, payment steps, confirmation messages, tickets and vouchers, then confirm which parts can carry your branding and which parts cannot be changed.