Your customers already message you on WhatsApp. adivaha® brings those chats into one shared inbox for your team, connects them to your sales leads, sends booking updates automatically and lets an AI agent answer common questions - with your staff in control.
WhatsApp Business API and CRM for Travel Agencies sits at the intersection of supplier connectivity, distribution and the operational tools your team actually uses every day. Your customers already message you on WhatsApp. adivaha® brings those chats into one shared inbox for your team, connects them to your sales leads, sends booking updates automatically and lets an AI agent answer common questions - with your staff in control.
adivaha® powers more than 2,400 travel brands across 120+ countries, with engineering teams in India and Europe and 200+ pre-integrated supplier connections. We are an Amadeus Global CAP Licence holder and ISO 9001:2015 certified. The platform you read about on this page sits inside the same connected core that powers booking engines, agent portals, mobile apps, gift cards, loyalty programs and AI automations across every product line we ship.
This page is part of adivaha®’s broader travel-tech catalogue covering flights, hotels, holiday packages, transfers, activities, gift cards, loyalty, corporate travel, mobile apps and AI automations. Customers typically start with one product and layer on the rest as they grow - everything sits on the same supplier pool, the same payment rails, the same customer wallet and the same audit log so adding a new module never means a re-platform.
Documented REST and XML APIs with sandbox keys, SDKs for PHP, Node, Python, Go and .NET, and per-key observability. The platform is built for the operational reality of travel - cancellations, refunds, credit shells, supplier reconfirmations, multi-currency settlement, GST on commission vs principal sales, ADM/ACM handling - all of it modelled as first-class concepts rather than afterthoughts. That’s the difference between travel-tech that scales and a generic SaaS product retrofitted for travel.
Most adivaha® customers go from contract to first production booking in 2-3 weeks. The path is short because the hard parts are already done: supplier credentials are pre-provisioned, the booking flow is tested end-to-end, payment gateways are integrated, and the white-label theming sits behind a config flag. Your team focuses on the parts that are actually unique to your business - brand, audience, market positioning, supplier contracts - instead of rebuilding a booking engine from scratch.
Beyond the speed-to-launch advantage, customers stay on adivaha® because the platform compounds. Every supplier we add, every payment rail we wire in, every AI capability we ship lands automatically for everyone on the platform - not as a paid upgrade, not behind an enterprise tier. The roadmap moves the entire customer base forward together. That’s how a small agency in 2023 ends up with the same supplier coverage as a multi-country OTA in 2026 without ever touching the integration code themselves.
The architecture, the integration approach and the operational model behind every production deployment.
A 200+ supplier pool sits behind a single, normalised contract. Search results stream back from parallel calls so users see partial results immediately rather than waiting for the slowest provider. When a supplier ships a breaking change - an NDC update, a rate-plan reorganisation, a deprecated endpoint - we absorb it in our adapter layer so your code never has to.
Your domain, logo, colours and store-listing copy are wired in by our delivery team. The white-label storefront ships in 2-3 weeks for most customers. Custom UI work or unusual payment requirements may extend the timeline, but we’ll be upfront about exactly what changes the schedule.
Run a customer-facing site and a B2B agent portal from one platform with role-based access, separate fare displays for retail and trade, KYC for sub-agents, commission tiers and credit-shell management. Markups apply per supplier, per product, per agent, per market - with stacking rules and override priority.
Cards, UPI, wallets, BNPL and FX flow through the same checkout. adivaha Pay reconciles transactions automatically against bookings; one escrow covers every supplier so the customer payment, your markup and the supplier cost are tracked in a single ledger. UPI integration ships out of the box for Indian markets.
Conversational booking assistants, support auto-resolution, invoice generation and anomaly alerts run on top of adivaha AI. Every AI action that touches money, contracts or customers waits for human sign-off, and every action is logged with full audit trail. PII is redacted at the edge before reaching any LLM.
Native mobile apps on iOS and Android share the same backend. Public REST APIs expose everything the storefront uses, with OpenAPI 3.1 specs, Postman collections, SDKs in five languages and HMAC-signed webhooks for booking and refund events.
The features that look small on a demo but compound into real margin advantage when you’re running production traffic month after month.
Versioned REST endpoints plus legacy XML where suppliers require it.
Why it matters: Without this you’d be paying engineering or operations cost every month to do the same work manually - a hidden tax that grows with your booking volume. The platform absorbs that cost so your team doesn’t have to.
Full sandbox keys with realistic test data before going live.
Why it matters: This is the kind of feature most platforms charge as an enterprise add-on. It ships standard with adivaha® because it’s how a real travel business actually operates.
Official SDKs for PHP, Node, Python, Go and .NET.
Why it matters: Customers who lean on this consistently outperform peers on conversion, supplier mix and reconciliation accuracy. The compounding shows up in margin within a quarter or two.
Logs, traces, rate-limit usage and error rates per API key.
Why it matters: It’s built around an open contract, so you can extend it without waiting for a vendor release cycle. When your business shifts, the platform shifts with you.
Booking-event and refund webhooks with HMAC signatures.
Why it matters: The audit trail and rollback story make it safe to use even on money-affecting flows. Compliance teams love it; finance teams stop double-checking exports.
API contracts stay supported for at least 12 months after the next major version ships. Suppliers churn, regulations change, but your code keeps working.
Why it matters: It scales linearly with traffic - no surprise re-architecture when you 10x volume. The same API call that works at 100 RPS works at 1000 RPS.
Specialist coverage for the verticals where adivaha customers operate today, from inbound DMCs to corporate self-booking tools.
GDS, NDC and LCC content unified into one normalised search response. Sub-second median latency, smart caching and parallel calls so the slowest supplier doesn’t bottleneck checkout.
Aggregate API hotel inventory with your contracted properties through the mapping engine. Duplicates collapse, cheapest rate wins, your markups apply automatically.
Airport, intercity and chauffeur transfers with vehicle/driver allocation and a live ops console for day-of dispatch. Bookable inline with hotel or flight reservations.
Curated tours, attractions, day trips and tickets with QR voucher fulfilment. Sell standalone or bundled into dynamic packages.
Earn-and-burn points engine with tiers, expiry rules, multiplier campaigns and a built-in reward catalogue across travel and retail.
Native iOS and Android apps with biometric login, Apple/Google Pay, push notifications and offline itineraries. One backend powers web and mobile.
A clear hand-off model so your team knows exactly what happens at every phase - no surprise dependencies, no vendor-side mystery work.
We map your existing flows, supplier preferences, payment requirements and target markets. The output is a scoped delivery plan with explicit timelines, deliverables and ownership boundaries between your team and ours.
Sandbox keys, API documentation access, supplier credential requests and payment gateway onboarding all kick off in parallel. Your engineering team can start building integrations immediately.
Branding, UI customisation, currency setup, tax rules, markup rules, agent tiers and policy enforcement get wired in. Most of the customer-visible work lands here.
End-to-end testing on real supplier sandboxes, payment flow validation, edge-case handling and a controlled soft launch. We catch the issues that only show up under real traffic.
Full launch, dedicated success-manager access for 30 days, then standard support. New APIs, AI capabilities and supplier integrations land automatically as we ship them - no migration projects.
And that’s exactly why a purpose-built platform pays back quickly compared to building or assembling it yourself.
If you’ve been around travel-tech for any amount of time, you already know this part. Inventory is real-time and supplier-defined. Pricing depends on dozens of variables - cabin class, fare basis, season, blackout dates, contracted rates, agent commissions, country-specific taxes, GST on commission vs principal sales, FX conversions, holiday surcharges, advance-purchase discounts, group rules - and any combination of those can change between the moment a customer searches and the moment they pay.
A booking can fail at twenty different points: search timeout, fare quote mismatch, hold expiry, payment authorization, ticket issuance, voucher generation, supplier confirmation, document fulfilment. Each failure mode has its own retry semantics, its own customer-facing message, its own back-office reconciliation requirement. Get any one of those wrong at scale and you have angry customers, finance disputes and lost margin.
Refunds and cancellations follow rules that vary per supplier, per product, per market, per fare class - and they often interact with credit-shell credits, ADM/ACM debit memos, BSP settlement timelines and your own loyalty program rules. The combinatorial complexity is the reason most travel companies eventually concede that this isn’t something you build once and walk away from. It needs continuous investment by people who understand the domain.
adivaha® has spent fifteen years modelling all of that into a platform that handles the complexity behind the scenes so your team can focus on customers, not on plumbing. Every supplier integration sits behind a unified contract. When a partner ships a breaking change, we absorb it in our adapter layer so your code never breaks. When a regulation shifts, we patch the platform and ship to all customers in the same release.
Three deployment patterns we see most often - pick the one that fits your business and adapt as you scale.
One product, one currency, one supplier mix per category. Branded portal on your own domain. Sandbox for testing, production for live. Most solo agencies start here, ship in 2-3 weeks and process their first few hundred bookings within the first month.
B2C site plus B2B sub-agent portal sharing one supplier pool. Dynamic markups per agent group, credit limits, KYC, agent reports and per-agent statements. Multi-currency for cross-border markets.
Multi-tenant deployment with regional branches, local payment rails, language packs and per-market fare displays. Consolidated reporting at HQ rolls up everything automatically.
The point of these patterns isn’t to box you in - it’s the opposite. Customers move between them as their business shifts. We’ve had a Starter customer become an Enterprise customer in 18 months without ever changing platforms. The deployment model is fluid because the underlying platform is the same; you’re only ever toggling configuration, never re-platforming.
The platform sits on a foundation of independent certifications and partnership credentials - the kind that show up on procurement checklists at mid-cap and enterprise customers.
adivaha® is an Amadeus Global CAP Licence holder, the highest tier of integration partnership Amadeus offers. That gives us direct PCC provisioning rights, full API coverage including NDC, and the ability to onboard your IATA agency to fresh Amadeus content rather than waiting through a consolidator. We’re recognised as an integration partner across all the major distribution stacks - Amadeus, Sabre, Travelport, Hotelbeds, Expedia and many more.
On the quality and security side, the platform is ISO 9001:2015 certified for quality management of platform development and customer delivery, follows OWASP guidelines for application-level security, and runs third-party penetration tests annually. Customer data is isolated per tenant with strong row-level security at the database. Payment data flows through PCI-compliant tokenization layers, never touching our infrastructure in raw form. Webhook payloads are HMAC-signed so receivers can verify authenticity.
On the operational side, we commit to a 99.9% monthly uptime SLA for paid plans, with credit-back guarantees on enterprise contracts. Our support response times are SLA-backed for paid plans and Slack-channel access is included for enterprise customers. The platform processes over 50 million API calls per month at sub-second median latency, with the metrics observable per API key in your dashboard.
The platform-level choices that look small at evaluation time and pay back over years of running production traffic.
1. A normalised search response across every supplier. Whether the result comes from Amadeus, Sabre, an LCC partner or a hotel bedbank, your storefront sees the same shape. No supplier-specific code paths in your app, no edge cases you discover only when a new supplier ships a different format.
2. Idempotent booking confirmations from Day 1. Double-clicks, network retries and webhook redelivery never create duplicate tickets. Booking IDs are deterministic on the server. Your reconciliation always matches your customer-facing confirmations - even when something glitches mid-transaction.
3. Audit logs on every change, attributable to a user or token. Compliance teams stop asking for special exports. Disputes get resolved with the actual record of what happened. The audit log is part of the platform, not a paid add-on bolted on for enterprise customers.
4. Webhook delivery with retries, signatures and dead-letter queue. When your endpoint goes down, our retries don’t lose events. When you finally come back online, we replay the queue. HMAC signatures let you verify every payload is genuine before processing.
5. Sandbox identical to production at the code level. Not a stripped-down preview environment. Same code, same logic, same edge-case behaviour - only with test supplier credentials and isolated payment routing. What you build in sandbox works in production unchanged.
Send and receive messages, media and templates; assign chats, take over, pin, archive and export.
Labels, notes, quick replies and starred messages keep busy desks on track.
Connect more than one WhatsApp number, each with its own agents and purpose.
An AI agent answers incoming messages, with an on/off switch per account and staff takeover at any time.
Create and submit Meta templates, then run campaigns and broadcasts to opted-in contacts.
Booking updates from the B2B portal go out on WhatsApp automatically.
WhatsApp contacts sync with your sales leads by phone number, so the right salesperson sees the full history. Follow-ups, funnels and tickets sit next to the chat.
Opt-in and consent records, a blacklist, spam detection, CSAT and SLA tracking help you message responsibly. Connect through the Meta WhatsApp Cloud API or the other supported providers, and use the WhatsApp API endpoints to send messages from your own systems.
The Meta WhatsApp Cloud API is supported, along with other providers configured per account.
Yes. Chats can be assigned, taken over and handed back between team members.
WhatsApp contacts sync with adivaha sales leads by phone number, with follow-ups and tickets alongside each chat.
Yes. Booking notifications from the B2B portal are sent on WhatsApp.
