Can I find customers who have not booked with me for a while and contact them again?

Yes, a travel CRM can help you find past customers who have not made another booking for a while. It keeps their enquiry and booking history together, so your team can see when they last travelled, what they booked and whether there has been any recent contact. This makes it easier to separate inactive customers from people who are already speaking with your staff.

You can use this information to plan a suitable follow up, such as sharing a relevant holiday idea or asking whether they are planning another trip. The message should be based on useful details that the customer has already shared, rather than sending the same offer to everyone. Some systems can create customer groups and schedule follow ups, while others may require your staff to prepare and send the message.

What can be automated depends on the CRM, the communication service connected to it and the plan you use. You must also respect the customer's marketing choice and the privacy rules that apply in your market. Old or incomplete customer records may need to be checked before any campaign is sent.

Ask your provider whether the CRM can filter customers by their last enquiry or booking date, record their marketing permission and track replies, then test the process with a small customer group.