Can I find out which of my tour packages and destinations are actually making me money and which ones are not worth selling?
Yes, you can, as long as the cost side of each booking is being recorded. Most reporting tools let you group your bookings by package, destination, supplier or month and show what you sold it for, what you paid for it and what was left over. That is usually enough to tell you which products carry a healthy margin and which ones only look busy because they bring a lot of enquiries.
How reliable that is depends on where the booking came from. For bookings that come through an API, the net rate normally arrives with the booking, so the margin is worked out for you. For packages you price yourself, and for anything you arrange offline over email or phone with a local operator, the number is only as good as what your staff enter. If the cost price is left blank, that booking will look like pure profit and will quietly flatter the destination it belongs to. Some suppliers also return only one rate rather than both, in which case your margin has to be taken from the markup rules you have set instead of from the supplier.
One thing to keep in mind is that a margin report is not the same as your real profit. Cancellation charges you absorbed, refunds you paid out, payment gateway charges and the hours your staff spent building a complicated itinerary usually will not appear there unless you log them somewhere. So use it to decide which products to push and which supplier deals to renegotiate, rather than treating it as final accounts.
A good place to start is to pull up last month's bookings and check whether a cost price is sitting against each one, because once that habit is in place your destination and package reports start telling you the truth on their own.
