Run a points-redemption catalogue for your loyalty program - free flights, hotel nights, upgrades, lounge access, branded gift cards, merchandise, curated experiences and partner rewards. All redeemable in one place with tier-locked premium rewards, auto-fulfilment and detailed redemption analytics. Catalogues that customers actually use.
Rewards Catalogue Software sits at the intersection of supplier connectivity, distribution and the operational tools your team actually uses every day. Run a points-redemption catalogue for your loyalty program - free flights, hotel nights, upgrades, lounge access, branded gift cards, merchandise, curated experiences and partner rewards. All redeemable in one place with tier-locked premium rewards, auto-fulfilment and detailed redemption analytics. Catalogues that customers actually use.
adivaha® powers more than 2,400 travel brands across 120+ countries, with engineering teams in India and Europe and 200+ pre-integrated supplier connections. We are an Amadeus Global CAP Licence holder and ISO 9001:2015 certified. The platform you read about on this page sits inside the same connected core that powers booking engines, agent portals, mobile apps, gift cards, loyalty programs and AI automations across every product line we ship.
This page is part of adivaha®’s broader travel-tech catalogue covering flights, hotels, holiday packages, transfers, activities, gift cards, loyalty, corporate travel, mobile apps and AI automations. Customers typically start with one product and layer on the rest as they grow - everything sits on the same supplier pool, the same payment rails, the same customer wallet and the same audit log so adding a new module never means a re-platform.
The platform is built for the operational reality of travel - cancellations, refunds, credit shells, supplier reconfirmations, multi-currency settlement, GST on commission vs principal sales, ADM/ACM handling - all of it modelled as first-class concepts. Generic accounting tools and SaaS platforms weren’t built for these flows. We were. Customers tell us this is the single biggest reason their finance and operations teams stop fighting the platform and start using it.
Most adivaha® customers go from contract to first production booking in 2-3 weeks. The path is short because the hard parts are already done: supplier credentials are pre-provisioned, the booking flow is tested end-to-end, payment gateways are integrated, and the white-label theming sits behind a config flag. Your team focuses on the parts that are actually unique to your business - brand, audience, market positioning, supplier contracts - instead of rebuilding a booking engine from scratch.
Beyond the speed-to-launch advantage, customers stay on adivaha® because the platform compounds. Every supplier we add, every payment rail we wire in, every AI capability we ship lands automatically for everyone on the platform - not as a paid upgrade, not behind an enterprise tier. The roadmap moves the entire customer base forward together. That’s how a small agency in 2023 ends up with the same supplier coverage as a multi-country OTA in 2026 without ever touching the integration code themselves.
The architecture, the integration approach and the operational model behind every production deployment.
A 200+ supplier pool sits behind a single, normalised contract. Search results stream back from parallel calls so users see partial results immediately rather than waiting for the slowest provider. When a supplier ships a breaking change - an NDC update, a rate-plan reorganisation, a deprecated endpoint - we absorb it in our adapter layer so your code never has to.
Your domain, logo, colours and store-listing copy are wired in by our delivery team. The white-label storefront ships in 2-3 weeks for most customers. Custom UI work or unusual payment requirements may extend the timeline, but we’ll be upfront about exactly what changes the schedule.
Run a customer-facing site and a B2B agent portal from one platform with role-based access, separate fare displays for retail and trade, KYC for sub-agents, commission tiers and credit-shell management. Markups apply per supplier, per product, per agent, per market - with stacking rules and override priority.
Cards, UPI, wallets, BNPL and FX flow through the same checkout. adivaha Pay reconciles transactions automatically against bookings; one escrow covers every supplier so the customer payment, your markup and the supplier cost are tracked in a single ledger. UPI integration ships out of the box for Indian markets.
Conversational booking assistants, support auto-resolution, invoice generation and anomaly alerts run on top of adivaha AI. Every AI action that touches money, contracts or customers waits for human sign-off, and every action is logged with full audit trail. PII is redacted at the edge before reaching any LLM.
Native mobile apps on iOS and Android share the same backend. Public REST APIs expose everything the storefront uses, with OpenAPI 3.1 specs, Postman collections, SDKs in five languages and HMAC-signed webhooks for booking and refund events.
The features that look small on a demo but compound into real margin advantage when you’re running production traffic month after month.
API contracts stay supported for at least 12 months after the next major version ships. Suppliers churn, regulations change, but your code keeps working.
Why it matters: Without this you’d be paying engineering or operations cost every month to do the same work manually - a hidden tax that grows with your booking volume. The platform absorbs that cost so your team doesn’t have to.
Logs, traces, latency, error rates and rate-limit usage available per API key, per environment. No more guessing why a request failed yesterday.
Why it matters: This is the kind of feature most platforms charge as an enterprise add-on. It ships standard with adivaha® because it’s how a real travel business actually operates.
Sandbox keys issued within 24 hours with realistic test data. Same code as production so what you build there works in production unchanged.
Why it matters: Customers who lean on this consistently outperform peers on conversion, supplier mix and reconciliation accuracy. The compounding shows up in margin within a quarter or two.
When one supplier goes down, results from the rest still show. No blank pages for your sellers, no lost conversions during a Sabre outage.
Why it matters: It’s built around an open contract, so you can extend it without waiting for a vendor release cycle. When your business shifts, the platform shifts with you.
No hidden fees, no surprise overage charges, no per-API-call billing that turns a quiet month into a budget conversation. Pricing is published.
Why it matters: The audit trail and rollback story make it safe to use even on money-affecting flows. Compliance teams love it; finance teams stop double-checking exports.
Every AI action that touches money, contracts or customers waits for human sign-off. Full audit trail of who approved what, when and why.
Why it matters: It scales linearly with traffic - no surprise re-architecture when you 10x volume. The same API call that works at 100 RPS works at 1000 RPS.
Specialist coverage for the verticals where adivaha customers operate today, from inbound DMCs to corporate self-booking tools.
GDS, NDC and LCC content unified into one normalised search response. Sub-second median latency, smart caching and parallel calls so the slowest supplier doesn’t bottleneck checkout.
Aggregate API hotel inventory with your contracted properties through the mapping engine. Duplicates collapse, cheapest rate wins, your markups apply automatically.
Airport, intercity and chauffeur transfers with vehicle/driver allocation and a live ops console for day-of dispatch. Bookable inline with hotel or flight reservations.
Curated tours, attractions, day trips and tickets with QR voucher fulfilment. Sell standalone or bundled into dynamic packages.
Earn-and-burn points engine with tiers, expiry rules, multiplier campaigns and a built-in reward catalogue across travel and retail.
Native iOS and Android apps with biometric login, Apple/Google Pay, push notifications and offline itineraries. One backend powers web and mobile.
Most launches follow this exact rhythm. Use it to plan internal communications, marketing campaigns and team capacity around your launch date.
Contract signed, kickoff call scheduled, your dedicated success manager and a delivery engineer are assigned. You’ll have everyone’s direct contact details before the day ends.
Sandbox keys live within 24 hours of kickoff. Branding assets, supplier credentials and payment gateway details collected. Your team begins integration work in parallel with our delivery work.
White-label storefront branded and themed. Suppliers wired in and tested in sandbox. Payment gateway connected. Markup rules and agent tiers configured. The portal looks and behaves like yours.
UAT runs on a near-production environment with real supplier sandboxes. Soft launch to a controlled audience or a small set of sub-agents. Full launch follows once the soft-launch metrics look right.
Production support handover, monitoring dashboards live, success manager checks in weekly for the first month. Layer on AI, mobile apps and additional APIs as your traffic grows.
Every airline, hotel chain, bedbank and aggregator has its own contract format, response shape and breaking-change cadence. That’s a problem you don’t want to solve twice.
Travel distribution is one of the most fragmented technical landscapes in commerce. There are dozens of GDS systems, hundreds of NDC-enabled airlines, thousands of hotel bedbanks and direct-connect partners, and each one ships its own data shape, error envelope and authentication model. Building against any single one is manageable. Building against twenty of them in parallel, while keeping a normalised search response on your storefront, becomes a continuous engineering burden.
And the burden never ends. Suppliers ship breaking changes regularly. Rate-plan structures get reorganised. Endpoints get deprecated. Authentication schemes migrate. Each change requires a coordinated update across your search, hold, ticketing, voucher and reconciliation flows. Without a dedicated team, this work piles up as silent technical debt - visible only when a supplier outage causes a missed conversion or a refund miscalculation triggers a customer dispute.
The cost compounds in another way too. Even when individual supplier integrations work, the user-facing experience suffers when each supplier returns slightly different room categories, slightly different cancellation policies, slightly different fare-rule wording. Customers get confused. Conversion drops. Support tickets pile up. Your team spends time normalising data across suppliers instead of building features that actually move revenue.
adivaha® absorbs the supplier fragmentation problem at the platform level. Every integration sits behind a unified contract with normalised room types, cancellation rules, fare families and error envelopes. When a supplier ships a breaking change, our adapter layer handles it - your code never breaks. When a new supplier becomes available, all our customers get access on the same day. This is what fifteen years of focused engineering on the supplier-abstraction problem looks like in production.
Where customers focus their first 90 days - the mix that matches your existing audience and supplier relationships usually wins.
Start with flight search and ticketing. GDS, NDC and LCC content unified. Add hotels and packages once flight volume justifies the supplier overhead. Common for OTAs targeting business travelers.
Open with hotel inventory aggregation across API bedbanks plus your own contracted properties. Add transfers and activities to lift average order value. Common for DMCs and inbound tour operators.
Launch a gift card or loyalty program first to build a wallet-attached customer base, then layer travel products as customers come back to redeem. Common for retail brands moving into travel adjacencies.
Your starting mix isn’t a one-way door. Customers commonly start flight-led and add hotels in the second quarter. Hotel-led customers add transfers and activities to lift basket size. Loyalty-led customers eventually become full multi-product OTAs. The platform handles the expansion path without re-platforming.
Security and compliance treated as platform-level concerns, not individual customer add-ons. The standards your CISO will ask about, ready before they ask.
Security at adivaha® starts at the architecture level. The platform is multi-tenant by design with strong row-level isolation at the PostgreSQL primary, encrypted at rest and in transit. Customer data lives only in the tenant it belongs to. Payment information flows through PCI-compliant tokenisation layers and never reaches our infrastructure in raw form. Webhook payloads are HMAC-signed so your receivers can verify authenticity before processing.
Application-level security follows OWASP guidelines as a baseline, with annual third-party penetration tests audited for findings and remediation. Granular role-based access control lets you slice permissions per module, per action and per data scope. SSO via SAML or OIDC is available on enterprise plans. Every change to your data is logged with attribution - who did what, from which IP, at what time - with the audit log retained for the duration of your contract.
For the regulatory side, we support GDPR, India’s DPDP Act and equivalent regional frameworks across the markets we serve. Personal traveler data is collected for the minimum necessary purpose, retained only for the necessary duration, and never used for upstream model training in our AI features. Combined with our Amadeus CAP Licence, ISO 9001:2015 and 99.9% uptime SLA, the credential package is what most enterprise procurement teams expect to see before they sign.
The reasons customers consistently cite when we ask why they picked us over the alternatives.
1. Travel-specific by design, not retrofitted. Generic SaaS doesn’t know what an ADM is or how a credit shell works. We’ve been building exclusively for travel for fifteen years, and the platform reflects that - ticketing, refunds, reconfirmations, supplier statements, multi-currency settlements, GST handling are all first-class concepts, not afterthoughts patched on top of an e-commerce engine.
2. Stable contracts, evolving features. Our API versions stay supported for at least 12 months after the next major version ships. Suppliers churn, regulations change, but your code keeps working. Non-breaking improvements land in your current version with release notes - no surprise upgrades, no “you must migrate by next quarter” emails.
3. One backend, every surface. The same engine across web, mobile app, agent portal and partner APIs. Same login, same wallet, same loyalty balance, same support thread. Customers move freely across surfaces and your team works in one place - no parallel inventory to maintain, no silos to bridge.
4. Live in days, not months. Most launches ship in 2-3 weeks. We’ve made the slow parts fast through repeatable templates, pre-integrated suppliers and a 24-hour sandbox provisioning policy. Speed-to-launch isn’t marketing - it’s a competitive advantage that lets you test markets, validate ideas and capture seasonal demand windows that slower competitors miss.
5. Transparent pricing, no surprises. Pricing is published on the site. Sandboxes are free. The move from sandbox to production is a permission flip rather than a contract negotiation. We don’t play games with hidden fees, surprise overage charges or per-API-call billing.
The biggest mistake in travel loyalty programs is treating the redemption catalogue as an afterthought. Customers earn points for 12 months, get excited about their balance, log in to redeem - and find a thin catalogue with overpriced rewards and frustrating availability. They burn out, stop earning and the program dies.
A great rewards catalogue is the opposite: rich variety (50+ reward options across travel + gift cards + merch + experiences), realistic point pricing, real availability, tier-locked premium rewards that customers chase, and auto-fulfilment so redemption feels instant. adivaha's Rewards Catalogue Software gives you the platform to run that kind of catalogue at scale, with partner integrations for everything from Amazon vouchers to Marriott Bonvoy nights.
Free flights, hotel nights, upgrades, lounge access, fast-track immigration.
Branded and partner gift cards (Amazon, Flipkart, BookMyShow, Starbucks etc.).
Co-branded travel accessories - luggage, neck pillows, packing cubes, water bottles.
Curated experiences - food tours, cooking classes, helicopter rides, yacht days.
Premium rewards reserved for higher loyalty tiers (Platinum-only experiences).
One-click redemption with automated fulfilment via partner APIs.
Pre-integrated with Marriott Bonvoy, IHG One Rewards, Air Miles, Amazon, Tata Neu.
Flash redemption deals (50% off points price for 48 hours) to drive engagement.
Per-reward redemption rates, customer satisfaction and revenue impact.
A great catalogue mixes attainable rewards (low points cost) with aspirational ones (high points cost) - so every member sees something to work toward.
Map your loyalty tiers (Bronze/Silver/Gold) and decide which rewards lock to which tiers.
Pick from pre-integrated partners or add your own (custom merch, branded experiences).
Set points cost per reward; we suggest based on industry benchmarks and your earn-rate.
Launch catalogue; track redemption rates and adjust pricing / mix monthly.
Most travel-loyalty redemption catalogues fail. Customers earn points, log in to redeem, see a thin selection of overpriced rewards, and lose interest. Within 18 months, the program devolves into a balance-sheet liability where the loyalty operator owes points but customers won't engage. The fix isn't complex but requires deliberate catalogue design.
Rule one: variety beats depth. A catalogue with 50 unique reward options across travel, gift cards, merchandise, experiences and partner perks always beats a catalogue with 200 options all from the same supplier. Variety creates browsability - customers explore rewards because something always feels relevant. Depth in one category creates reward-fatigue.
Rule two: price points matter more than absolute prices. A reward priced at 5,000 points feels accessible (most members earn that in 6 months); a reward priced at 50,000 points feels unattainable (most members never get there). The catalogue must mix attainable rewards (1K-10K points) with mid-tier (10K-50K) and aspirational (50K-500K). Without the attainable tier, members never have a "redemption moment" and disengage. Without the aspirational tier, members have no reason to keep earning past their first redemption.
Rule three: tier-locked rewards drive tier-climbing behaviour. Reserve premium rewards (suite upgrades, lounge access, concierge service, exclusive experiences) for Gold/Platinum/Black tiers only. Members actively chase tier upgrades to access these locked rewards. Without tier-locking, tiers become meaningless and the gamification breaks.
Rule four: refresh constantly. A catalogue that doesn't change feels stale within 90 days. Refresh 20-30% of the catalogue every quarter - retire low-redemption rewards, add new partner rewards, run flash deals (48-hour 50%-off-points pricing) to drive engagement spikes. Quarterly catalogue health reviews identify the patterns: which rewards get redeemed, which sit untouched, which generate the most customer-support questions.
Rule five: partner with adjacent brands. Travel customers also use streaming services, food delivery, ride-hailing, e-commerce. Partner integrations with Netflix, Uber, Amazon, Swiggy, DoorDash etc. add reward variety without you sourcing inventory yourself. Partner-supplied gift cards or service credits redeem instantly via partner APIs. The catalogue becomes a window into the broader consumer ecosystem, not just your travel inventory.
Effective loyalty programs aren't about generosity (giving away maximum value) - they're about engagement (creating ongoing customer involvement). The distinction matters because generosity without engagement is just discounting; engagement creates emotional connection that drives repeat behaviour beyond rational economic calculation.
Variable-reward psychology applies. Catalogues that surprise members with limited-time deals, exclusive launches, member-only flash sales create dopamine hits that pure-rational catalogues don't. The 48-hour flash deal that lets members redeem at 50% off points pricing isn't about saving members money - it's about giving members a reason to log in, browse the catalogue, feel the urgency, share with friends ("look what I just got") and stay psychologically engaged with the brand.
Loss aversion drives redemption velocity. A member with 5,000 points "owed" to them feels mildly motivated; a member with 50,000 points expiring in 60 days feels strongly motivated. Properly-designed expiry rules (with adequate warning) push redemption velocity without creating customer resentment. Most loyalty programs make expiry rules too aggressive (members feel cheated) or too lenient (no pressure to redeem). The sweet spot is 24-month expiry with auto-warning emails 30/60/90 days before.
Status signalling matters. Tier names that confer prestige (Platinum, Black, Diamond) drive tier-climbing better than utilitarian tier names (Tier 2, Tier 3, Tier 4). Tier benefits that signal status (priority check-in, dedicated phone line, branded card, exclusive lounge) drive harder than purely-economic benefits (10% discount, free WiFi). The best programs combine both - economic value plus status signaling.
Industry benchmarks for travel loyalty programs.
Yes - any reward type can be configured with points cost, eligibility (tier, region), inventory caps and fulfilment rules. Custom branded merchandise, agency-specific experiences and partner-bundled rewards all supported.
Travel rewards fulfil through the booking engine (free flight = booking with points-paid). Gift cards via partner APIs (instant delivery). Physical rewards via partner shipping integrations (3-15 day delivery). Experiences via partner booking confirmations.
Yes - premium rewards can be reserved for Gold/Platinum/Black tiers only. Drives tier-climbing behaviour as customers chase aspirational rewards.
Yes - "first 100 redeemers" or "20 nights/month" caps with automatic close-out and waitlist management.
Yes - integration with Marriott Bonvoy, IHG One Rewards and other major loyalty programs for points transfers (subject to partner agreements).
Refresh 20-30% of the catalogue every 3 months, run flash deals every 4-6 weeks, add new partners every quarter, communicate new rewards via email/push. We provide monthly catalogue-health reports.
Yes - schedule 48-hour or 7-day flash deals at reduced points pricing. Highly effective for driving redemption velocity and customer engagement.
