List, manage and sell tours, attractions and experiences online. Multi-supplier inventory, time-slotted availability, branded vouchers and built-in upsells - from one console.
Start your own Tours Marketplace sits at the intersection of supplier connectivity, distribution and the operational tools your team actually uses every day. List, manage and sell tours, attractions and experiences online. Multi-supplier inventory, time-slotted availability, branded vouchers and built-in upsells - from one console.
adivaha® powers more than 2,400 travel brands across 120+ countries, with engineering teams in India and Europe and 200+ pre-integrated supplier connections. We are an Amadeus Global CAP Licence holder and ISO 9001:2015 certified. The platform you read about on this page sits inside the same connected core that powers booking engines, agent portals, mobile apps, gift cards, loyalty programs and AI automations across every product line we ship.
This page is part of adivaha®’s broader travel-tech catalogue covering flights, hotels, holiday packages, transfers, activities, gift cards, loyalty, corporate travel, mobile apps and AI automations. Customers typically start with one product and layer on the rest as they grow - everything sits on the same supplier pool, the same payment rails, the same customer wallet and the same audit log so adding a new module never means a re-platform.
A multi-supplier marketplace where third-party operators list and sell inventory under your brand. The platform is built for the operational reality of travel - cancellations, refunds, credit shells, supplier reconfirmations, multi-currency settlement, GST on commission vs principal sales, ADM/ACM handling - all of it modelled as first-class concepts rather than afterthoughts. That’s the difference between travel-tech that scales and a generic SaaS product retrofitted for travel.
Most adivaha® customers go from contract to first production booking in 2-3 weeks. The path is short because the hard parts are already done: supplier credentials are pre-provisioned, the booking flow is tested end-to-end, payment gateways are integrated, and the white-label theming sits behind a config flag. Your team focuses on the parts that are actually unique to your business - brand, audience, market positioning, supplier contracts - instead of rebuilding a booking engine from scratch.
Beyond the speed-to-launch advantage, customers stay on adivaha® because the platform compounds. Every supplier we add, every payment rail we wire in, every AI capability we ship lands automatically for everyone on the platform - not as a paid upgrade, not behind an enterprise tier. The roadmap moves the entire customer base forward together. That’s how a small agency in 2023 ends up with the same supplier coverage as a multi-country OTA in 2026 without ever touching the integration code themselves.
The architecture, the integration approach and the operational model behind every production deployment.
A 200+ supplier pool sits behind a single, normalised contract. Search results stream back from parallel calls so users see partial results immediately rather than waiting for the slowest provider. When a supplier ships a breaking change - an NDC update, a rate-plan reorganisation, a deprecated endpoint - we absorb it in our adapter layer so your code never has to.
Your domain, logo, colours and store-listing copy are wired in by our delivery team. The white-label storefront ships in 2-3 weeks for most customers. Custom UI work or unusual payment requirements may extend the timeline, but we’ll be upfront about exactly what changes the schedule.
Run a customer-facing site and a B2B agent portal from one platform with role-based access, separate fare displays for retail and trade, KYC for sub-agents, commission tiers and credit-shell management. Markups apply per supplier, per product, per agent, per market - with stacking rules and override priority.
Cards, UPI, wallets, BNPL and FX flow through the same checkout. adivaha Pay reconciles transactions automatically against bookings; one escrow covers every supplier so the customer payment, your markup and the supplier cost are tracked in a single ledger. UPI integration ships out of the box for Indian markets.
Conversational booking assistants, support auto-resolution, invoice generation and anomaly alerts run on top of adivaha AI. Every AI action that touches money, contracts or customers waits for human sign-off, and every action is logged with full audit trail. PII is redacted at the edge before reaching any LLM.
Native mobile apps on iOS and Android share the same backend. Public REST APIs expose everything the storefront uses, with OpenAPI 3.1 specs, Postman collections, SDKs in five languages and HMAC-signed webhooks for booking and refund events.
The features that look small on a demo but compound into real margin advantage when you’re running production traffic month after month.
Operators register, upload inventory and accept bookings.
Why it matters: Without this you’d be paying engineering or operations cost every month to do the same work manually - a hidden tax that grows with your booking volume. The platform absorbs that cost so your team doesn’t have to.
Configurable commission per vendor, product and region.
Why it matters: This is the kind of feature most platforms charge as an enterprise add-on. It ships standard with adivaha® because it’s how a real travel business actually operates.
Automated payouts on stayed-and-cancelled rules.
Why it matters: Customers who lean on this consistently outperform peers on conversion, supplier mix and reconciliation accuracy. The compounding shows up in margin within a quarter or two.
API contracts stay supported for at least 12 months after the next major version ships. Suppliers churn, regulations change, but your code keeps working.
Why it matters: It’s built around an open contract, so you can extend it without waiting for a vendor release cycle. When your business shifts, the platform shifts with you.
Logs, traces, latency, error rates and rate-limit usage available per API key, per environment. No more guessing why a request failed yesterday.
Why it matters: The audit trail and rollback story make it safe to use even on money-affecting flows. Compliance teams love it; finance teams stop double-checking exports.
Sandbox keys issued within 24 hours with realistic test data. Same code as production so what you build there works in production unchanged.
Why it matters: It scales linearly with traffic - no surprise re-architecture when you 10x volume. The same API call that works at 100 RPS works at 1000 RPS.
The most common goals customers hit in the first 90 days after going live - one platform, six measurable outcomes.
Most customers process their first revenue-bearing booking within 2-3 weeks of contract signing. Pre-integrated suppliers and a 24-hour sandbox provisioning policy compress the timeline.
Sub-second median latency on multi-supplier search results means fewer abandoned carts. Smart caching keeps repeated queries fast, idempotent confirmations prevent duplicate-charge errors.
Auto-vouchering, supplier reconfirmations, refund handling and reconciliation against payment gateway statements run automatically. Operations cost stops scaling linearly with booking volume.
When inventory from one supplier underperforms, the platform routes more searches to the others. Smart routing surfaces in your margin within the first quarter.
Multi-currency, multi-language and multi-tax-regime support means a new market launch is a config change, not a re-platform. Many customers expand to 3+ countries within their first year.
AI-assisted support automation handles tier-1 tickets and routes the rest with full booking context to your team. Average resolution time drops; agent-per-ticket cost drops with it.
The same proven path we’ve walked with thousands of customers. Most go from signed contract to first revenue in 14-21 days.
A 30-60 minute call to understand your travel business, target markets and supplier preferences. We map your roadmap to our modules and produce a clean scope document - including any custom work and where it’ll add weeks to the timeline.
You receive sandbox API keys within one business day. The sandbox runs on the same code as production with realistic test data, so what your team builds and tests there will work the same way in production.
Domain, logo, colours, store-listing copy, payment gateway, currencies and supplier credentials all get wired in by our delivery team. Customers can have engineers integrating in parallel while branding work continues.
UAT sign-off, soft launch with a few sub-agents or a limited audience, then full release. Your dedicated success manager stays with you for 30 days post-launch to handle the edge cases that only appear under real traffic.
Standard support takes over with success-manager access on demand. Monthly platform releases land automatically. As your traffic grows you layer in additional modules - AI agents, mobile apps, payments - on the same connected core.
Building it yourself looks cheaper on Day 1 and starts looking expensive by Quarter 3. Here’s why almost every team eventually moves to a platform.
The seductive part of building your own travel platform is that the initial scope feels containable. You need flight search, hotel search, a checkout flow and a booking confirmation page. Estimate three engineers for six months and you have an MVP. The trap is that the MVP isn’t the expensive part. The expensive part is the next eighteen months of maintaining supplier connections, handling regulatory changes, supporting refunds and cancellations across edge cases, and answering customer questions about why their voucher hasn’t arrived.
Travel-tech operations cost scales linearly with booking volume on a homegrown stack. Every new supplier is an integration project. Every regulatory change in a new market is a code release. Every booking edge case eventually becomes a finance reconciliation ticket. Your engineering team becomes a maintenance team. Your roadmap stops being about competitive features and starts being about keeping the lights on. Six quarters in, the calculation that made build-it-yourself look attractive has completely flipped.
A purpose-built platform changes the calculation by socialising those operational costs across hundreds of customers. The supplier integration we did last year benefits every customer who needs that supplier this year. The regulatory patch we shipped to handle a new tax regime applies to every customer in that market. The fraud rule we tuned based on patterns across 50 million API calls is available to every customer the day we ship it. None of that is true on a homegrown stack.
adivaha® runs the platform as a continuously improving asset on behalf of our customers. Releases land monthly. Supplier coverage grows quarterly. Compliance updates ship as soon as the regulator publishes them. Your team focuses on the parts of your business that are actually unique to your customers - brand, audience, market positioning, supplier negotiations - rather than the parts that look the same as every other travel business’s plumbing.
Which motion fits your business depends less on company size and more on how you reach travelers.
Branded storefront on your own domain selling direct to travelers. Marketing-driven traffic, paid acquisition funnels, loyalty programs to drive repeat. Most B2C OTAs run this motion.
You hold the supplier relationships and inventory; sub-agents resell under your brand or theirs. KYC onboarding, credit limits, commission tiers, per-agent reporting all built in.
You aggregate supplier content and re-distribute via API to OTA partners and travel apps. Webhooks, OpenAPI spec, SDKs in five languages. Same backend powers your direct site and partner connections.
Most established travel businesses end up running two or three of these motions in parallel. The platform supports that out of the box - same supplier pool, same admin, same reconciliation, but with separate fare displays, separate branding and separate access control per motion. You don’t have to pick one path on Day 1.
Security and compliance treated as platform-level concerns, not individual customer add-ons. The standards your CISO will ask about, ready before they ask.
Security at adivaha® starts at the architecture level. The platform is multi-tenant by design with strong row-level isolation at the PostgreSQL primary, encrypted at rest and in transit. Customer data lives only in the tenant it belongs to. Payment information flows through PCI-compliant tokenisation layers and never reaches our infrastructure in raw form. Webhook payloads are HMAC-signed so your receivers can verify authenticity before processing.
Application-level security follows OWASP guidelines as a baseline, with annual third-party penetration tests audited for findings and remediation. Granular role-based access control lets you slice permissions per module, per action and per data scope. SSO via SAML or OIDC is available on enterprise plans. Every change to your data is logged with attribution - who did what, from which IP, at what time - with the audit log retained for the duration of your contract.
For the regulatory side, we support GDPR, India’s DPDP Act and equivalent regional frameworks across the markets we serve. Personal traveler data is collected for the minimum necessary purpose, retained only for the necessary duration, and never used for upstream model training in our AI features. Combined with our Amadeus CAP Licence, ISO 9001:2015 and 99.9% uptime SLA, the credential package is what most enterprise procurement teams expect to see before they sign.
The cumulative result of how we run the company - not any single feature, but the working principles that compound across every customer interaction.
1. Direct access to engineering, not a wall of tier-1 support. For paid plans, when something breaks the message reaches the engineer who can actually fix it - not a script-reading triage layer. Our engineers rotate through customer-facing tickets so they see the consequences of their design choices.
2. No surprise pricing, ever. Plans and prices are published on the website. Sandbox is free. There are no per-API-call charges, no overage fees that arrive after a quiet month, no enterprise-tier-only features. What you see at evaluation is what you pay at scale.
3. Released features ship to everyone, not just enterprise. New supplier integrations, new payment rails, new AI capabilities - everything we ship lands automatically for every customer on the platform. The Starter customer in 2023 ends up with the same supplier coverage as the multi-country OTA in 2026.
4. Roadmap shaped by customers, not by sales pressure. We publish detailed release notes for every platform update. We host quarterly product webinars open to all customers. We run a private partner forum where customers share configurations. Customer requests demonstrably shape what gets built next.
5. Clear when something breaks, fast when something needs fixing. Status pages, post-mortem reports for any incident affecting paid plans, and a credit-back uptime SLA. When something breaks - and at the scale we operate, things occasionally do - the customer doesn’t need a defensive response. They need a fast fix and a clear explanation.
Tours and activities have higher margins than flights and hotels - and they're sticky: a guest who booked a hotel still needs day-tours, attraction tickets and dinner cruises. If you're not selling those, someone else is.
adivaha® Tours Marketplace gives you a ready-made platform to list, manage and sell tours from your own contracts AND from leading aggregators like Bridgify. Time-slotted, branded and bookable in seconds.
Direct contracts + aggregator APIs (Bridgify, Hotelbeds Activities, etc.) in one feed.
Per-time-slot inventory with cut-off times and capacity caps.
E-vouchers with QR codes, your logo, supplier policies and contact info.
City tours, food & drink, adventure, family-friendly, cultural - properly tagged.
Aggregated reviews to drive conversion.
Add tours to existing flight/hotel bookings as add-ons at checkout.
Whether you operate your own tours OR aggregate third-party tours into a marketplace, the platform fits.
Tours, activities and experiences carry margins of 25-40% - significantly higher than flights (typically 1-3% net commission) or hotels (10-15%). The reason is structural: tour operators sell directly-controlled inventory (their own guides, their own buses, their own cooking class venue) without paying the heavy intermediary stack of GDS, BSP and consolidator commissions. When that operator-direct inventory flows through a tours marketplace, the marketplace can take 15-25% commission and still leave the operator with healthier economics than they get from GetYourGuide or Viator.
For travel agencies and OTAs adding activities, the AOV uplift is dramatic. Industry data from Phocuswright and Skift consistently shows that travellers who book a hotel are 60-70% likely to also book at least one local tour or activity in the destination - if it's easy. The "if it's easy" qualifier is the gap most agencies fail to bridge. Customers booking flight + hotel through a generic OTA still go to GetYourGuide, Klook or Tripadvisor for activities because the agency's own activity offering is thin or absent. Closing that gap captures 25-40% additional revenue per traveller.
The supply side has also matured. Bridgify, Hotelbeds Activities, GetYourGuide Connect, Klook B2B and TourRadar all offer reseller APIs with rich content (descriptions, photos, time slots, pricing, availability) that lets a tours marketplace launch with 50,000-500,000 tours from day one. Combine that with direct-operator contracts in your home market and you have a competitive activity catalogue without years of supplier-acquisition work.
Geographic strategy matters. Tours marketplaces succeed best in single-region focus first: Bangkok and Phuket for Thailand-inbound, Bali for Indonesia-inbound, Dubai for UAE, Goa for India-inbound, Marrakech for Morocco. Once a marketplace dominates one region, it expands. Trying to be global from day one usually fails because the supplier acquisition is too thin in any one market.
A tours marketplace has three operating layers: supply (tour content from operators and aggregators), demand (customers booking via your portal), and ops (everything that happens between booking and tour day). The supply side feeds itself once you reach critical mass - operators want to be on a marketplace where customers actually buy. The demand side requires marketing investment: SEO content for every destination, paid ads for high-intent keywords ("Bali tours", "Dubai desert safari"), influencer partnerships and email retargeting to flight/hotel buyers.
The ops layer is where most marketplaces fail. Tours have unique operational quirks: time slots cut off at specific times, guides have language constraints, group sizes have hard caps, weather cancellations are common, customer expectations vary by nationality. Without a properly built ops platform, customer support drowns in voucher reissue requests, refund disputes and angry "the tour was sold out when I arrived" complaints. adivaha's Tours Marketplace handles all of this with cut-off enforcement, capacity management, weather-clause refund rules, multi-language guide assignment and automated voucher generation.
Revenue mechanics are configurable. Most marketplaces run a hybrid model: 15-25% commission on aggregator content (you keep the spread between aggregator price and customer price) plus 5-15% take-rate on direct-operator content. Top marketplaces also run "merchant of record" mode for premium operators, where the marketplace handles all customer payments and remits net to the operator monthly - operators love it because they get clean cash flow without managing customer payment risk.
Free / paid walking tours in major cities (Rome, Barcelona, Istanbul) - high volume, low price.
Food tours, cooking classes, wine tastings - high margin, photo-friendly content.
Trekking, scuba, surfing, paragliding, bungee - higher AOV, niche audiences.
Disney, Universal, Six Flags, Legoland tickets - high volume, low margin.
Eiffel Tower, Empire State, Burj Khalifa - skip-the-line tickets.
Broadway, West End, Cirque du Soleil - high AOV, low frequency.
Day-long excursions (Petra from Aqaba, Stonehenge from London) - medium volume, good margin.
Premium experiences - low volume, very high AOV ($200-$2000 per booking).
Kid-focused tours (kayaking, mini-golf, escape rooms) - high frequency from families.
Industry data and adivaha-customer averages.
Three sources: your own contracts (with operators directly), aggregator APIs (<a href="Bridgify-API-Integration.html">Bridgify</a>, Hotelbeds Activities, GetYourGuide Connect, Klook B2B, TourRadar) and reseller agreements with regional DMCs. Hybrid mode supported.
Yes - each tour can have multiple time slots per day with per-slot capacity, cut-off times, minimum-pax thresholds and waitlist support. Auto-cancellation if minimum-pax not reached.
Per-tour and per-supplier cancellation rules with automatic refund calculation. Customers see policies clearly at checkout. Weather-clause cancellations supported (auto-refund if tour cancelled due to weather).
Yes - use <a href="trip-composer.html">Trip Composer</a> to build multi-component packages with bundled pricing. Common pattern: hotel booking checkout offers "Add tours" upsell with destination-relevant suggestions.
Each tour has language tags; guides have language profiles. When a customer in a specific language books, the system assigns a matching-language guide if available, or notifies the operator to arrange one. Multi-language tour groups (mixed-language audiences) supported.
Commission varies by source: 15-25% on aggregator content (marketplace keeps spread between aggregator price and customer price), 5-15% take-rate on direct-operator content, custom rates for premium / exclusive partners.
Yes - operator self-onboarding portal with content review workflow. Operators upload tour content, photos, pricing; review team approves before going live. Average review time 24-48 hours for new operators.
Built-in review system with verified-booking-only reviews, photo uploads, structured ratings (value, guide quality, content, organisation) and operator-response workflow. Reviews feed into ranking algorithms for better tour discovery.
Yes - influencers and travel bloggers can earn commissions referring tours via unique links. Customisable commission tiers, real-time tracking, monthly payouts. Common for marketplaces in destination niches like Bali, Bangkok, Dubai.
<a href="adivaha-pay.html">adivaha Pay</a> handles customer payments at checkout. For aggregator content, marketplace pays aggregator on confirmed booking. For direct-operator content, marketplace remits net to operator monthly (or daily for premium operators).
