Sell branded travel gift cards (digital + physical) AND run a points-based loyalty program for repeat travellers - all on one stack. Tiered membership, earn-and-burn engine, configurable redemption, partner co-branded cards, corporate gifting and lifetime-value tracking. Increase customer lifetime value 2x-3x and create a recurring revenue stream.
Travel Gift Cards & Loyalty Program sits at the intersection of supplier connectivity, distribution and the operational tools your team actually uses every day. Sell branded travel gift cards (digital + physical) AND run a points-based loyalty program for repeat travellers - all on one stack. Tiered membership, earn-and-burn engine, configurable redemption, partner co-branded cards, corporate gifting and lifetime-value tracking. Increase customer lifetime value 2x-3x and create a recurring revenue stream.
adivaha® powers more than 2,400 travel brands across 120+ countries, with engineering teams in India and Europe and 200+ pre-integrated supplier connections. We are an Amadeus Global CAP Licence holder and ISO 9001:2015 certified. The platform you read about on this page sits inside the same connected core that powers booking engines, agent portals, mobile apps, gift cards, loyalty programs and AI automations across every product line we ship.
This page is part of adivaha®’s broader travel-tech catalogue covering flights, hotels, holiday packages, transfers, activities, gift cards, loyalty, corporate travel, mobile apps and AI automations. Customers typically start with one product and layer on the rest as they grow - everything sits on the same supplier pool, the same payment rails, the same customer wallet and the same audit log so adding a new module never means a re-platform.
The platform is built for the operational reality of travel - cancellations, refunds, credit shells, supplier reconfirmations, multi-currency settlement, GST on commission vs principal sales, ADM/ACM handling - all of it modelled as first-class concepts. Generic accounting tools and SaaS platforms weren’t built for these flows. We were. Customers tell us this is the single biggest reason their finance and operations teams stop fighting the platform and start using it.
Most adivaha® customers go from contract to first production booking in 2-3 weeks. The path is short because the hard parts are already done: supplier credentials are pre-provisioned, the booking flow is tested end-to-end, payment gateways are integrated, and the white-label theming sits behind a config flag. Your team focuses on the parts that are actually unique to your business - brand, audience, market positioning, supplier contracts - instead of rebuilding a booking engine from scratch.
Beyond the speed-to-launch advantage, customers stay on adivaha® because the platform compounds. Every supplier we add, every payment rail we wire in, every AI capability we ship lands automatically for everyone on the platform - not as a paid upgrade, not behind an enterprise tier. The roadmap moves the entire customer base forward together. That’s how a small agency in 2023 ends up with the same supplier coverage as a multi-country OTA in 2026 without ever touching the integration code themselves.
The architecture, the integration approach and the operational model behind every production deployment.
A 200+ supplier pool sits behind a single, normalised contract. Search results stream back from parallel calls so users see partial results immediately rather than waiting for the slowest provider. When a supplier ships a breaking change - an NDC update, a rate-plan reorganisation, a deprecated endpoint - we absorb it in our adapter layer so your code never has to.
Your domain, logo, colours and store-listing copy are wired in by our delivery team. The white-label storefront ships in 2-3 weeks for most customers. Custom UI work or unusual payment requirements may extend the timeline, but we’ll be upfront about exactly what changes the schedule.
Run a customer-facing site and a B2B agent portal from one platform with role-based access, separate fare displays for retail and trade, KYC for sub-agents, commission tiers and credit-shell management. Markups apply per supplier, per product, per agent, per market - with stacking rules and override priority.
Cards, UPI, wallets, BNPL and FX flow through the same checkout. adivaha Pay reconciles transactions automatically against bookings; one escrow covers every supplier so the customer payment, your markup and the supplier cost are tracked in a single ledger. UPI integration ships out of the box for Indian markets.
Conversational booking assistants, support auto-resolution, invoice generation and anomaly alerts run on top of adivaha AI. Every AI action that touches money, contracts or customers waits for human sign-off, and every action is logged with full audit trail. PII is redacted at the edge before reaching any LLM.
Native mobile apps on iOS and Android share the same backend. Public REST APIs expose everything the storefront uses, with OpenAPI 3.1 specs, Postman collections, SDKs in five languages and HMAC-signed webhooks for booking and refund events.
The features that look small on a demo but compound into real margin advantage when you’re running production traffic month after month.
API contracts stay supported for at least 12 months after the next major version ships. Suppliers churn, regulations change, but your code keeps working.
Why it matters: Without this you’d be paying engineering or operations cost every month to do the same work manually - a hidden tax that grows with your booking volume. The platform absorbs that cost so your team doesn’t have to.
Logs, traces, latency, error rates and rate-limit usage available per API key, per environment. No more guessing why a request failed yesterday.
Why it matters: This is the kind of feature most platforms charge as an enterprise add-on. It ships standard with adivaha® because it’s how a real travel business actually operates.
Sandbox keys issued within 24 hours with realistic test data. Same code as production so what you build there works in production unchanged.
Why it matters: Customers who lean on this consistently outperform peers on conversion, supplier mix and reconciliation accuracy. The compounding shows up in margin within a quarter or two.
When one supplier goes down, results from the rest still show. No blank pages for your sellers, no lost conversions during a Sabre outage.
Why it matters: It’s built around an open contract, so you can extend it without waiting for a vendor release cycle. When your business shifts, the platform shifts with you.
No hidden fees, no surprise overage charges, no per-API-call billing that turns a quiet month into a budget conversation. Pricing is published.
Why it matters: The audit trail and rollback story make it safe to use even on money-affecting flows. Compliance teams love it; finance teams stop double-checking exports.
Every AI action that touches money, contracts or customers waits for human sign-off. Full audit trail of who approved what, when and why.
Why it matters: It scales linearly with traffic - no surprise re-architecture when you 10x volume. The same API call that works at 100 RPS works at 1000 RPS.
The most common goals customers hit in the first 90 days after going live - one platform, six measurable outcomes.
Most customers process their first revenue-bearing booking within 2-3 weeks of contract signing. Pre-integrated suppliers and a 24-hour sandbox provisioning policy compress the timeline.
Sub-second median latency on multi-supplier search results means fewer abandoned carts. Smart caching keeps repeated queries fast, idempotent confirmations prevent duplicate-charge errors.
Auto-vouchering, supplier reconfirmations, refund handling and reconciliation against payment gateway statements run automatically. Operations cost stops scaling linearly with booking volume.
When inventory from one supplier underperforms, the platform routes more searches to the others. Smart routing surfaces in your margin within the first quarter.
Multi-currency, multi-language and multi-tax-regime support means a new market launch is a config change, not a re-platform. Many customers expand to 3+ countries within their first year.
AI-assisted support automation handles tier-1 tickets and routes the rest with full booking context to your team. Average resolution time drops; agent-per-ticket cost drops with it.
A clear hand-off model so your team knows exactly what happens at every phase - no surprise dependencies, no vendor-side mystery work.
We map your existing flows, supplier preferences, payment requirements and target markets. The output is a scoped delivery plan with explicit timelines, deliverables and ownership boundaries between your team and ours.
Sandbox keys, API documentation access, supplier credential requests and payment gateway onboarding all kick off in parallel. Your engineering team can start building integrations immediately.
Branding, UI customisation, currency setup, tax rules, markup rules, agent tiers and policy enforcement get wired in. Most of the customer-visible work lands here.
End-to-end testing on real supplier sandboxes, payment flow validation, edge-case handling and a controlled soft launch. We catch the issues that only show up under real traffic.
Full launch, dedicated success-manager access for 30 days, then standard support. New APIs, AI capabilities and supplier integrations land automatically as we ship them - no migration projects.
Building it yourself looks cheaper on Day 1 and starts looking expensive by Quarter 3. Here’s why almost every team eventually moves to a platform.
The seductive part of building your own travel platform is that the initial scope feels containable. You need flight search, hotel search, a checkout flow and a booking confirmation page. Estimate three engineers for six months and you have an MVP. The trap is that the MVP isn’t the expensive part. The expensive part is the next eighteen months of maintaining supplier connections, handling regulatory changes, supporting refunds and cancellations across edge cases, and answering customer questions about why their voucher hasn’t arrived.
Travel-tech operations cost scales linearly with booking volume on a homegrown stack. Every new supplier is an integration project. Every regulatory change in a new market is a code release. Every booking edge case eventually becomes a finance reconciliation ticket. Your engineering team becomes a maintenance team. Your roadmap stops being about competitive features and starts being about keeping the lights on. Six quarters in, the calculation that made build-it-yourself look attractive has completely flipped.
A purpose-built platform changes the calculation by socialising those operational costs across hundreds of customers. The supplier integration we did last year benefits every customer who needs that supplier this year. The regulatory patch we shipped to handle a new tax regime applies to every customer in that market. The fraud rule we tuned based on patterns across 50 million API calls is available to every customer the day we ship it. None of that is true on a homegrown stack.
adivaha® runs the platform as a continuously improving asset on behalf of our customers. Releases land monthly. Supplier coverage grows quarterly. Compliance updates ship as soon as the regulator publishes them. Your team focuses on the parts of your business that are actually unique to your customers - brand, audience, market positioning, supplier negotiations - rather than the parts that look the same as every other travel business’s plumbing.
Which motion fits your business depends less on company size and more on how you reach travelers.
Branded storefront on your own domain selling direct to travelers. Marketing-driven traffic, paid acquisition funnels, loyalty programs to drive repeat. Most B2C OTAs run this motion.
You hold the supplier relationships and inventory; sub-agents resell under your brand or theirs. KYC onboarding, credit limits, commission tiers, per-agent reporting all built in.
You aggregate supplier content and re-distribute via API to OTA partners and travel apps. Webhooks, OpenAPI spec, SDKs in five languages. Same backend powers your direct site and partner connections.
Most established travel businesses end up running two or three of these motions in parallel. The platform supports that out of the box - same supplier pool, same admin, same reconciliation, but with separate fare displays, separate branding and separate access control per motion. You don’t have to pick one path on Day 1.
Direct partnerships with the GDS systems, hotel bedbanks and payment networks that handle the majority of travel transactions globally.
Our partnership network is the foundation of the platform. We hold an Amadeus Global CAP Licence with direct PCC provisioning, are recognised as an integration partner with Sabre and Travelport, and ship pre-integrated connections to Hotelbeds, Expedia, Agoda, RateHawk, GRN, Bridgify and dozens more bedbanks. Customers benefit from these relationships from Day 1 - no separate supplier negotiations, no waiting in line for credentials.
On the quality side, the platform carries an ISO 9001:2015 certification covering both platform development and customer delivery processes. Application security follows OWASP standards with annual third-party penetration testing. Payment processing flows through PCI-compliant tokenisation. Webhook payloads carry HMAC signatures. SSO and granular role-based access control are available on enterprise plans.
Operationally we commit to a 99.9% monthly uptime SLA for paid plans, with credit-back guarantees on enterprise contracts and Slack-channel access for direct support. The platform processes 50 million+ API calls per month at sub-second median latency, with per-key observability surfaced in every customer’s dashboard. None of these credentials are unusual by enterprise SaaS standards - but they’re relatively rare in travel-tech, and that’s exactly the point.
The cumulative result of how we run the company - not any single feature, but the working principles that compound across every customer interaction.
1. Direct access to engineering, not a wall of tier-1 support. For paid plans, when something breaks the message reaches the engineer who can actually fix it - not a script-reading triage layer. Our engineers rotate through customer-facing tickets so they see the consequences of their design choices.
2. No surprise pricing, ever. Plans and prices are published on the website. Sandbox is free. There are no per-API-call charges, no overage fees that arrive after a quiet month, no enterprise-tier-only features. What you see at evaluation is what you pay at scale.
3. Released features ship to everyone, not just enterprise. New supplier integrations, new payment rails, new AI capabilities - everything we ship lands automatically for every customer on the platform. The Starter customer in 2023 ends up with the same supplier coverage as the multi-country OTA in 2026.
4. Roadmap shaped by customers, not by sales pressure. We publish detailed release notes for every platform update. We host quarterly product webinars open to all customers. We run a private partner forum where customers share configurations. Customer requests demonstrably shape what gets built next.
5. Clear when something breaks, fast when something needs fixing. Status pages, post-mortem reports for any incident affecting paid plans, and a credit-back uptime SLA. When something breaks - and at the scale we operate, things occasionally do - the customer doesn’t need a defensive response. They need a fast fix and a clear explanation.
Travel is a high-involvement, low-frequency category. Most customers book 1-3 trips per year, and once they book, the agency disappears from their attention. Gift cards and loyalty programs solve that decay: they keep your brand top-of-mind year-round and turn one-time buyers into multi-trip customers.
Gift cards, specifically, also bring entirely new customers into your funnel - the gifter (existing customer) buys, but the recipient (new customer) redeems. Effective customer-acquisition cost is essentially zero. Major OTAs like Booking.com, Expedia and MakeMyTrip have run gift-card programs for years; mid-size agencies usually skip it because of platform complexity. adivaha removes that barrier.
On the loyalty side, points-based programs lift repeat-booking rate by 30-60% in the year after launch. The math is simple: a customer with 5,000 points "owed" to them is more likely to come back than one with nothing. Tiered programs (Bronze, Silver, Gold) create gamification - customers actively chase the next tier. We've seen single-trip customers become 4-5 trips/year customers within 18 months of a properly run loyalty program.
Customers can buy and gift digital + physical travel gift cards in any denomination.
Earn-and-burn points engine for repeat travellers with configurable earn / burn ratios.
Bronze/Silver/Gold/Platinum customer tiers with escalating benefits and tier-locked rewards.
Configurable redemption: cash discounts, free upgrades, lounge access, free nights.
Track customer LTV, lifetime points balance, tier journey and at-risk segments.
Co-branded cards with partners - banks (HDFC/ICICI/Axis), airlines, hotel chains.
Bulk corporate orders for employee rewards, customer gifts and incentive programs.
Auto-trigger reactivation campaigns for dormant members with bonus-points offers.
Individual member dashboards with points history, redemption journey and recommendations.
The customer-side experience is intentionally simple. Behind the scenes, the platform handles the full lifecycle.
Average uplift across mid-size travel agencies running adivaha's loyalty + gift-card stack.
Launching a gift card and loyalty programme is significantly easier than most agencies assume but requires deliberate sequencing. The wrong sequence leads to programmes that fail to gain traction; the right sequence creates momentum that compounds for years.
Phase one is gift cards only. Launch a digital gift card with three denominations ($50, $100, $250 in your home currency or equivalents in customer markets), promote heavily during gift-giving seasons (Christmas, Diwali, Eid, Mother's Day, Father's Day, anniversaries), measure: how many customers buy, how many recipients redeem, what redemption-to-booking conversion rate looks like. Most agencies see 3-8% of total revenue come from gift cards within 6 months of launch with proper marketing.
Phase two is loyalty for existing customers. Launch points-earning on bookings (1 point per dollar spent is the simplest formula), offer first redemption at low threshold (5,000 points = $50 discount) to create early "redemption moments" that create habit. Add Bronze / Silver / Gold tiers based on annual spend. Send monthly statements showing points balance, recent activity and recommended redemptions. Within 12 months, well-run loyalty programmes lift repeat-booking rate 30-60%.
Phase three is sophistication. Add partner co-branded cards (a bank-partnered card that earns points faster, with bank-specific perks), add tier-locked premium rewards (Black-tier-only experiences), add referral programme (members earn bonus points for referring friends), add lifetime-status (members who have spent $50,000+ over their lifetime get permanent Gold status). Each addition multiplies the programme's engagement.
Phase four is corporate / B2B. Sell bulk gift cards to corporate clients (employee rewards, client appreciation, vendor incentives). Most travel agencies underestimate this revenue stream - corporate gifting can become 10-20% of total gift-card volume with virtually zero customer-acquisition cost. Corporate clients keep buying year over year because their HR / finance / marketing teams keep needing gifts.
Common pitfalls to avoid: launching too many features simultaneously (overwhelms members), making points hard to earn (kills engagement), making points hard to redeem (kills satisfaction), failing to communicate (members forget the programme exists), letting catalogue go stale (members lose interest), over-promising ("free flights with 1000 points!") and underdelivering. The platform helps avoid these by providing programme-management dashboards, member-communication automation and best-practice templates from successful programmes.
Gift cards have unusual financial mechanics that differ from regular product sales. When a customer buys a $100 gift card, the agency receives $100 cash but doesn't recognise revenue immediately - the $100 sits as a liability on the balance sheet (the agency owes future product to the gift-card holder). Revenue is recognised only when the gift card is redeemed (or expires unredeemed, in which case it becomes "breakage" revenue).
Industry data shows 10-20% of gift cards are never redeemed - the recipient loses the card, forgets about it, or the card expires. This breakage is essentially free revenue for the agency, but creates customer-relationship risk if breakage rates are too high (customers feel cheated). Best-in-class programmes track breakage at 5-10%, balancing the financial benefit with customer satisfaction. Reminder emails 30/60/90 days before expiry reduce breakage by encouraging redemption.
Loyalty points create a similar liability dynamic but at smaller per-customer scale. When a customer earns 1,000 points worth $10 in eventual redemption, the agency books a $10 liability. When the customer redeems, liability becomes COGS (cost of the redeemed reward). Points expiry creates breakage similar to gift cards - 30-50% of earned points typically expire without redemption in well-managed programmes (lower in poorly-managed programmes where members disengage).
Tax accounting matters. In most jurisdictions, gift cards are GST/VAT zero-rated at sale and taxed at redemption (when the underlying product is consumed). Loyalty points are not taxable until redeemed. Some jurisdictions (US states like California, Connecticut, certain EU countries) have specific gift-card tax treatments that the platform handles automatically.
Both - digital gift cards via email/WhatsApp/SMS for instant delivery and physical cards via <a href="card-distribution.html">Card Distribution</a> for retail and corporate gifting.
Configurable - per-tier expiry rules with grace periods. Common patterns: bronze tier 12-month expiry, gold tier 24-month, platinum no expiry. Auto-warning emails 30/60/90 days before expiry to drive redemption.
Yes - bulk corporate orders for employee rewards, customer gifts and incentive programs. Custom denominations, bulk discounts, branded packaging and consolidated invoicing.
Gift cards are stored monetary value (buy $100, redeem $100). Loyalty points are earned through bookings (book $1000, earn 1000 points worth $50-$100 in rewards). Both work on the same platform with separate accounting.
Yes - banks (HDFC/ICICI/Axis/SBI), airlines, hotel chains. Each partner can have its own card design, earn rate and redemption catalogue.
Customers move tiers based on annual spend (or rolling 12-month spend). Higher tiers unlock benefits: faster earn rates, exclusive rewards, complimentary upgrades, lounge access. Most agencies use Bronze / Silver / Gold; some add Platinum or Black tiers.
Configurable - some agencies allow spouse / family transfers; others lock to the earner. Common to allow transfers within a household with proof.
Gift cards are typically GST/VAT zero-rated at sale and taxed at redemption. We auto-handle the tax accounting per region (India GST, EU VAT, UAE VAT etc.).
